B2B Marketing Manager

Company Overview

Welcome to the cutting-edge world of VersaDesk, where innovation meets comfort, and workspaces transform into dynamic hubs of productivity. With over two decades of pioneering excellence in the computer furniture and ergonomics realm, VersaDesk stands as the undisputed leader in revolutionizing the way we work.

Our journey began with the introduction of the desktop converter, a revolutionary product that has since become an industry standard. Owning both the design and utility patent for this groundbreaking innovation, we have been at the forefront of ergonomic solutions, providing users with the flexibility to seamlessly transition between sitting and standing. But innovation never sleeps at VersaDesk. We are thrilled to announce our latest leap into the future - a fusion of technology and functionality. Our new line of products integrates seamlessly with Alexa, allowing you to command your workspace with your voice.

At the core of our identity are values that resonate with every member of the VersaDesk family. Taking ownership of our responsibilities, staying committed to excellence, and ensuring unparalleled customer satisfaction are not just the principles but the very fabric of our culture. Honesty, accountability, and transparency are the guiding lights that drive our decisions and actions.

Join us on this journey to transform the way people work. Experience the thrill of a workspace that adapts to your needs, enhances your well-being, and reflects individuality. VersaDesk - where innovation meets tradition, and the future of work begins today.

Job Description

VersaDesk is seeking a skilled B2B Marketing Manager to develop and execute strategic marketing initiatives targeting to support our government, education, and enterprise verticals. The ideal candidate will have a strong understanding of B2B marketing tactics, excellent communication skills, and a proven track record of driving measurable results.

Duties and Responsibilities

1. Develop and Execute Marketing Strategy:

• Lead the development and implementation of comprehensive marketing strategies to attract and retain B2B clients.
• Define target audiences, positioning, messaging, and channel selection.

1. Content Creation and Distribution:

• Create compelling content tailored to B2B audiences, including whitepapers, case studies, blog posts, webinars, and more.
• Distribute content through appropriate channels to drive engagement and lead generation.

1. Lead Generation and Nurturing:

• Generate high-quality leads through various channels, such as email marketing, social media, content marketing, and events.
• Develop lead nurturing campaigns to guide prospects through the sales funnel.

1. Campaign Management:

• Plan, execute, and optimize multi-channel marketing campaigns to achieve specific business objectives, such as lead generation, customer acquisition, and brand awareness.

1. Market Research and Analysis:

• Conduct market research to identify industry trends, competitor strategies, and customer insights.
• Use data-driven insights to refine marketing strategies and tactics.

1. Collaboration with Sales Team:

• Work closely with the sales team to align marketing efforts with sales objectives. 
• Provide sales enablement materials and support to drive revenue growth.

1. Brand Management:

• Ensure consistent messaging and branding across all marketing channels and materials.
• Uphold brand standards and guidelines in all communications.

1. Performance Measurement and Reporting:

• Track key performance metrics and analyze the effectiveness of marketing campaigns. 
• Prepare regular reports to communicate results and insights to stakeholders.

Basic Requirements

• Bachelor's degree in Business Administration, Marketing, or related field.
• Proven experience in B2B marketing.
• Strong understanding of marketing principles, tactics, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Team player with the ability to collaborate effectively across departments.

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