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SalarySummary
Ensures customer retention and profitability in this profit center by hiring, training and measuring the performance of salespeople and establishing customer-focused sales standards.
Essential Duties
Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
Hires, trains, motivates, counsels and monitors the performance of all new-vehicle sales employees.
Understands, keeps abreast of and complies with federal, state and local regulations that affect new-vehicle sales.
Directs and schedules the activities of all department employees, ensuring proper staffing at all times.
Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
Maintains an accurate daily log that reflects all sales activities in the dealership.
Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
Develops, implements and monitors a follow-up system for new-vehicle purchasers.
Maintains teamwork in a customer-focused sales environment throughout the sales, delivery and follow-up process.
Conducts daily and weekly sales meetings.
Provides effective communication throughout the new-vehicle department as well as interdepartmentally.
Ensures that vehicle salespeople understand and follow dealership policies and procedures.
Provides proper product and training resources for salespeople on a regular and continuous basis.
Oversees the efforts of vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
Works with salespeople on programs that will increase the new-car gross and F&I penetration.
Develops incentive programs along with dealer and other managers.
Helps salespeople close deals when necessary.
Completes deal settlement sheets and turns into accounting office in a prompt and timely manner.
Establishes and maintains standards for the delivery of vehicles to customers.
Provides dealer with accurate floor traffic control data on a daily basis.
Processes salesperson commission sheets and monitors payroll records of salespeople.
Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency.
Recommends to the general manager the new-car inventory to be carried by color, model and equipment, based on a variety of customer and market analyses.
Directs merchandising and advertising efforts for the new-vehicle department in conjunction with the sales managers and dealer.
Assists in the development of advertising campaigns and other promotions.
Attends managers meetings as requested.
Maintains professional appearance.
Other tasks as assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Two to four years related experience and/or training; or equivalent combination of education and experience.
Four to ten years related experience and/or training; or equivalent combination of education and experience.
Language Skills
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
Ability to read, analyze and interpret common scientific and technical journals, financial reports and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups and/or boards of directors.
Ability to read, analyze and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups and/or boards of directors.
Mathematical Skills
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Ability to apply concepts of basic algebra and geometry.
Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Certificates, Licenses, Registrations
State Sales License
Valid Driver's License
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
