Associate Marketing Manager

Associate Marketing Manager (Full Time)

Must be Located in California, Colorado, Arizona, or Texas

CoachNow is looking for an Associate Marketing Manager to assist in scaling our growing marketing department. We’re looking for a data driven marketer who has direct experience working in the fitness industry, and who can speak personally to the needs of coaches in skill sports.

At first, the role will focus mostly on email marketing. You’ll work closely with the marketing team to learn, audit, and ultimately own core CRM processes. You’ll also assist in the creation of written content in the form of blogs, website copy, social media posts, product onboarding, and email campaigns.

As you grow in the role, you’ll use your attribution and data skills to analyze, visualize, and advocate for multi-media marketing campaigns to help grow CoachNow. You’ll dive deep into our users to understand the needs of our audience. You’ll follow the data and lead initiatives to run new marketing experiments and expand our audience.

In the long-run, your role will become more flexible. You’ll need to be self motivated to scope and own projects that complement your skill set and career goals. We want someone who is, above all, willing to learn what’s needed to help scale the marketing department in 2024 and beyond.

This is a very exciting time for CoachNow. We’re rapidly expanding our membership offerings, and in the last year we've significantly ramped up our “CoachNow Academy” content production, publishing a blog every week. Our team is composed of a Marketing Director, Social Media Manager, Paid Acquisition Manager, Graphic Designer, and Video Editor. We boast a highly dynamic and entrepreneurial team – now we need a utility marketer to fill the gaps and help grow CoachNow.

CoachNow is a leader in sports tech with a passionate and loyal user-base. The world's best coaches, academies, and national programs in 60+ sports across 140 countries rely on CoachNow each and every day.

If you're an eager Marketing Manager with a background in email marketing, SEO optimization, and content creation/marketing, we invite you to apply (Bonus: you love high-performance athletics, coaching and/or fitness training).

About You

• You're passionate about all things marketing and have the ability to strategize, plan, and build customized campaigns across various channels and mediums.
• You’re a strong writer and content editor, familiar with best practices for blogs, SEO, and email campaigns.
• You have experience managing and running email campaigns through a CRM (Ideally HubSpot or SalesForce).
• You’re willing to think outside the box, pitching, leading, and executing on multiple marketing projects simultaneously.
• You’re excited about the idea of experimenting with various audiences, content, and strategies. You’re not afraid to fail and iterate to get results.
• You’re reliable and self-motivated.
• You're analytically-minded, data driven and skilled with attribution/tracking.
• You collaborate well with others and proactively communicate with product and marketing teams to explain and prioritize projects. You’re willing to not only do the work, but also explain the logic behind your work and loop your colleagues in when it makes sense to do so.
• You’re located in California, Colorado, Texas, or Arizona.

Roles/ Responsibilities:

• Assist the Marketing Director in creating, auditing, and streamlining all automated email flows in CRM.
• Identify new email marketing opportunities, build new email sequences, and create processes for data automation.
• Periodically check search results, ranking, and analytics to monitor performance and make changes/ recommendations for SEO.
• Assist the team responsible for paid media strategy, planning and campaign creation efforts for paid search, social, and programmatic campaigns.
• Assist the team responsible for Social Media Strategy, pitching and creating content to be used across social platforms.
• Work with designers to create engaging mixed media (video and graphics) to use across all digital platforms (Instagram, Facebook, Youtube, and Web).
• Identify, explain, and track KPIs to measure effectiveness. Listen to the data in real time, experiment often, and adjust strategy accordingly.
• Generate demand throughout the coaching industry and find ways to grow CoachNow’s public relations.
• Meet with key stakeholders to discuss new projects and check in on progress and goals.

Required Skills/Experience

• Strong understanding of the major marketing mediums, their niches, and how to leverage them to drive revenue for CoachNow.
• 2+ year experience managing a CRM. Knowledge of Hubspot, Salesforce and Intercom preferred.
• Experience in digital advertising and social content creation.
• 1+ year of SEO and Content Strategy. Experience taking existing content and optimizing it for Google Search.
• Experience with Google Analytics and other attribution software.
• Outstanding data analysis, written, and oral communication skills.
• Experience collaborating with cross-functional teams.
• Comfortable building multi-media assets through Canva, Photoshop, FinalCut, etc.
• Marketing Degree Preferred.
• Experience in sports or fitness training as an athlete and/or coach preferred.

Compensation

• $75 - $90k / performance and compensation reviewed annually
• Commission eligible after 6-months

Benefits:

• Employer Provided Healthcare, Dental, and Vision
• 401k Matching
• Remote Workspace. If you’re local to LA, we may ask you to come 1-2 days per week to our Calabasas office (LA-based not required). You may be asked to travel out of state for corporate events.

Start Date:

March 2024

About CoachNow

CoachNow is the pioneer of ConnectedCoaching and supports the world's best coaches/trainers, academies, and Olympic programs across 60 sports in 140 countries. Our main mission is to help those in the business of coaching save time and make more money through cutting-edge tech and education.

Founded in 2014, CoachNow continues to lead innovation across the entire industry of coaching...in sports and beyond.

Other Important Information

• Shotzoom LLC is a division of Golf Genius
• Relocation assistance will not be provided for this opportunity.
• Authorization to work in the U.S. is a precondition of employment for this position. The employer will not sponsor applicants for work visas in connection with this position.
• Interview may be conducted via video conference, phone interview, in person, or a combination of all methods.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• No nights
• No weekends

Application Question(s):

• Do you have personal experience coaching or being coached in a skill sport (golf, baseball, weightlifting, etc)?
• Any other experience we should know that's relevant to the job description?

Experience:

• CRM software: 2 years (Required)
• SEO: 1 year (Preferred)
• Data analytics: 2 years (Preferred)

Work Location: Hybrid remote in Agoura Hills, CA 91301