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Form of workJob Description
Executive Alliance is pleased to represent our client who are one of the world’s largest and most respected medical and dental device distributors. Their Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care to patients more effectively. They are a proud member of the Fortune 500 with revenues of $12B in 2022 and 23,000 employees.
They are seeking an Associate Manager, Marketing Automation Product Management (Marketo) to support their ecommerce and integrated marketing programs as well as administer and oversee integrations with their Salesforce CRM.
Executive Alliance is pleased to represent our client who are one of the world’s largest and most respected medical and dental device distributors. Their Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medical practitioners work more efficiently so they can provide quality care to patients more effectively. They are a proud member of the Fortune 500 with revenues of $12B in 2022 and 23,000 employees.
They are seeking an Associate Manager, Marketing Automation Product Management (Marketo) to support their ecommerce and integrated marketing programs as well as administer and oversee integrations with their Salesforce CRM.
NOTE: This is a hybrid opportunity located at the company’s global headquarters in Melville, NY.
This is NOT A REMOTE ROLE. Only applicants accessible to Long Island will be considered. NO C2Cs, agencies or international applicants, please.
Overview
The ideal person for this role is responsible for the Digital Product administration and support activities for the Marketing Automation systems supporting the North American businesses at the company. The Marketing Automation Product Manager provides support for integrated marketing campaigns across multiple business units for their organization.
Key Responsibilities
• Product Roadmap – Define and prioritize enhancements to the Marketing Automation platform based on North American business needs and priorities.
• Manage Delegated Environment – Provide central coordination, administration, and support for delegated users around the world.
• Manage relationship with platform provider(s) including Adobe Marketo for day-to-day business operations.
• Manage and provision user licenses and permissions.
• Coordinate with IT for ongoing system support and enhancements.
• Serve as the business lead for system integrations with Marketo.
• Develop business requirements document for Marketing Automation enhancement initiatives, soliciting input from key stakeholders.
• Create and govern archive and records-retention policies in accordance with the company’s compliance standards in each market.
• Training – Provide new user onboarding, and refresher training on the Marketo tool to users across the company.
• Consistency and re-usability ensure that the Marketo capabilities are managed as a shared service for the company.
• Create a community of delegated Marketo users, share updates on outages, maintenance, upgrades and newly introduced features and functionality.
• Serve as primary point of contact with Marketo regarding support issues.
• Identify and share best practices across the community of delegated users.
• Help Desk – provide “help desk” style support to community of delegated Marketo users. Specific Knowledge & Skills
• Deep knowledge of Marketing Automation Systems
• Direct experience with Marketo strongly preferred
• Service Model administration.
• Product Roadmap development
• Systems Training
• Web Analytics – reporting and analysis. General Skills & Competencies
• Excellent understanding of industry practices
• Strong proficiency with tools, systems, and procedures
• Strong planning/organizational skills and techniques
• Strong decision making, analysis and problem solving skills with ability to multi-task
• Excellent verbal and written communication skills
• Strong presentation and public speaking skills
• Strong interpersonal skills
• Strong conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company, ability to build partnerships externally
• Good negotiating skills
• Resolve complex issues in effective ways
• Project management, consultative skills and ability to manage a budget
Minimum Work Experience
Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience.
Preferred Education
Typically a Bachelor's Degree or global equivalent in related discipline.
Master's degree or global equivalent a plus. May hold one or more industry certifications.
Travel / Physical Demands
Travel typically less than 10%. Office environment. No special physical demands required.
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