Company

The New York TimesSee more

addressAddressNew York, NY
type Form of workFull-time
salary Salary$80,000 - $90,000 a year
CategorySales/marketing

Job description

The
mission
of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Job Description

About the Role
The Associate Manager, Marketing and Media Strategy supports how we use in-house media and marketing email to meet the goals of our business. You will contribute to campaign strategy that is following NYT brand values and editorial judgment. You will also communicate campaign goals and performance with important partners to gain understanding on these media opportunities.
You will become fluent in channel best practices and the technology that supports each channel (email, display, audio and print). You are curious, have a transformative mindset and identify gaps, designing creative solutions through the use of data and insights. You report into the Senior Manager of Marketing and Media Strategy and work with partners in Marketing, Creative, Operations, Product, and Technology to establish The New York Times’ as an outstanding marketing program.
Responsibilities:
In the role of Associate Manager, Marketing & Media Strategy, you will help build in-house media (digital, print, audio) and email for marketing campaigns, and you will accelerate the impact of your campaigns. Understanding the unique expertise of your partners and working with them to achieve common goals will be an essential ingredient in the recipe of your success.
  • With an emphasis on email, you will develop high impact, multi-channel media programs to support the full-funnel needs of our business.
  • You will develop and activate testing roadmaps designed to extract actionable insights for channels or campaign strategies and will use past insights to improve the strategy for our in-house media campaigns.
  • You will oversee all aspects of campaign performance, from measurement of campaign delivery and trends to assessing the broader organizational impact.
  • You will understand the priorities of your partner teams, and translate them into channel needs and results.
  • You will be comfortable managing projects from different parts of the business.
Basic Qualifications:
  • 2-3+ years digital media and/or email marketing experience, either agency or client/publisher-side.
  • Experienced with prioritizing multiple work streams
Preferred Qualifications:
  • An audience-first mentality with experience developing smart segmentation strategies and customer journeys.
  • Experience connecting channel growth with our goals.
  • Experience selecting marketing channels best suited to meet the goals of a campaign.
  • Make actionable inferences based on data observations.
  • Comfortable with marketing/advertising technology and technical language.
  • Experienced working and communicating in a diverse workspace.
The annual base pay range for this role is between $80,000.00 and $90,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email
reasonable.accommodations@nytimes.com
. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click
here
for details.
Refer code: 8624729. The New York Times - The previous day - 2024-03-18 12:13

The New York Times

New York, NY
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