Associate Ecommerce Web Analyst

Overview
***This position can work out of our Grand Rapids, MI or Chicago, IL office***
The Associate eCommerce Web Analyst role will include the use of various tools and methodologies, including statistics and technical expertise, to generate results that highlight useful insights and expose areas of opportunity and weakness. This position will work with and report directly to the DTC eCommerce Manager. Working closely with other Digital Marketing team members, leadership, and cross-functional teams by organizing and analyzing data from various sources with the purpose of turning numbers into information to influence decision making.
Responsibilities

• This Role will provide analytical support for our broad digital initiatives including DTC US and International as well as our Amazon brand store.
• Maintain current and historical marketing data. Utilize data to assist in the decision-making process for current and future digital campaigns.
• Gather, analyze, and organize complex information, conduct comparative analyses, make recommendations supported by identified facts, and present clear recommendations to senior management and cross-functional teams.
• Establish digital shelf performance KPIs, create scorecards and manage tools needed to report on those KPIs, and translate digital shelf performance insights into recommended actions to drive increased online sales, product subscription renewals, new product sales, cross selling, up selling, etc.
• Contribute to customer-driven campaigns that align with business objectives and support the brand.
• Exercise strong attention to detail and project management skills to provide analytics for multiple campaigns simultaneously across our multiple Digital Experiences.
• Create and monitor dashboards for our digital channels (daily, weekly, monthly) enabling team members to make actionable changes that deliver key ROI and KPI goals.
• Success in the role also depends on the ability to build collaborative working relationships with team members across the organization.
• Diagnosing key issues through data mining pertaining to website performance, campaign initiatives, and consumer UX.
• Analyze historical data and spot trends, opportunities and problems, and suggest how to respond proactively.
• Proactively supports new business initiatives and manages the intake of new analysis and reporting requests from core DTC management teams and delivers these requests in a timely manner.

Qualifications
Requirements:

• 2+ years' experience in digital analytics and/or conversion rate optimization.
• Strong analytical and problem-solving skills with the ability to relate results to client business objectives.
• Interpersonal and communication skills to effectively communicate test results, insights, and recommendations to internal teams.
• Working knowledge of web analytics and online insight platforms.
• Experience working in a highly collaborative, fast-paced environment with changing priorities

Required Core Competencies:

• Drive for Results
• Action Oriented
• Perspective
• Organizing
• Creativity
• Learning on the Fly
• Priority Setting
• Strategic Agility
• Functional/Technical Skills

Required Experience / Education:

• Degree minimum: Bachelor's degree or equivalent experience
• Specific concentration: Business, Data Analytics, Statistics, or a related field
• Experience level: 2+ years

Specialized Training or Skills Required:

• Demonstrated strong knowledge of digital systems and marketing programs
• Strong social skills and proven data interpretation capabilities; able to translate findings into insights
• Demonstrated proficiency in business software products such as Excel, Word, PowerPoint
• Proven ability to solve problems quickly and think critically and creatively
• Strong analytical, data analysis, and reporting skills
• Website Analytics (GoogleUA360 and GA4)