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Form of workJob Description
Overview:
The Associate Director will work within a compact cross-functional team with ownership of eCommerce strategy. The role involves steering our client’s growth and acceleration strategy for retail, requiring expertise in Walmart Connect (WMC) paid search and sponsored product listing ads. Amazon expertise is a plus.
The ideal candidate should have robust team management skills and expert-level experience in commerce. The Publicis eCommerce team engages in various sectors, partnering with some of the agency’s largest and most dynamic clients. We are seeking an enthusiastic leader eager to immerse themselves in numerous projects and collaborate with multiple retail partners.
Role Objectives:
- Oversee the client's strategy and growth of retail media Paid Search/Sponsored Product Listings as well as off-site display advertising
- Become a subject matter expert and educate teams and clients of the eCommerce retail environment
- Build end-to-end ecommerce strategy and plans for the client
- Assist internal teams within the Commerce practice in growing each client’s business
- Work with cross-functional teams to provide insight and recommendations
- Develop, manage, and monitor client service delivery executions of the assigned accounts
- Oversee process development and execution management
- Assures quality control of all media planning and implementation
- Ensure best practices are in place
- Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives
- Coordinate efforts across different digital media channels to drive optimized recommendations
- Continuously evaluate and improve upon all digital media opportunities
- Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
- Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
- Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
- Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
- Conduct performance reviews and career path plans
- Provide training to direct reports as needed
- Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
Minimum Qualifications:
- Bachelor's degree or higher in advertising, marketing, communications, economics, or equivalent with
- 5+ years of related experience
- eCommerce/Retail Media experience is required
- Experience with Walmart (WMC) Paid Search/Sponsored Product Listings and Criteo
- Excellent communication and organizational skills
- Ability to work independently and collaboratively with diverse groups
- Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
- A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
- Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/12/2024.
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