Associate Director, Analytics And Insights

Position Description: Are you passionate about data ANALYTICS AND INSIGHTS with a genuine interest in healthcare marketing? Do you love evaluating, identifying, and translating data across all commercial KPIs to to inform strategies and optimize campaigns for clients and brand partners? If you have a proven track record of turning large datasets into actionable strategies and strong marketing channel knowledge, as well as strong presentation and persuasive skills, this could be the role for you! Help us make an impact, adhere to the needs of a small ambitious business, and become part of a dynamic and employee-owned organization with large ambition. Apply today! Position Responsibilities:

• Provide impactful, visual, data-driven insights to clients, informing future campaigns and brand needs.

• Lead client communication for monthly, quarterly, and annual reporting.

• Assist with driving the development and deployment of advanced analytics techniques, including predictive modeling and data visualization.

• Organize and analyze programmatic media, CRM and web data to identify significant trends or outcomes that suggest an opportunity to improve the overall agency and client strategy across all channels.

• Analyze historical KPI data and evolving trends to support strategic planning.

• Identify opportunities to grow and retain brand partners.

• Establish company frameworks and templates for reporting and analytics on media campaigns.

• Work with cross-departmental teams to enhance overall reporting and measurement processes across all clients.

• Support mass data collection efforts to develop performance trends including client and company benchmarks.

• Contribute to enhancing data visualizations.

• Collaborate with the client and partner agencies to help establish media and Web Data KPIs.

• Participate in client media planning.

• Collaborate with cross-departmental teams to build ad-hoc materials requested by brand partners.

Knowledge, Skills and Abilities: Data Gathering and Analysis -

Collecting, consolidating, and/or using relevant information, reconizing important information, tracking possible causes of problems, and searching for practical data/solutions.

Technical Qualifications -

• Advanced knowledge of Excel (formatting, pivot tables, VLOOKUPs, queries, etc.)
• Advanced knowledge of data visualization platforms (e.g., Looker, DOMO and/or PowerBI)
• Strong marketing channel knowledge: familiarity with all major platforms including Meta, LinkedIn, Google, and Bing (inclusive of organic and paid metrics & KPIs) as well as an ability to efficiently find, analyze and format data sourced from other media platforms
• Excellent understanding of all marketing channels and personal and non-personal promotion (e.g., search marketing, social marketing, digital display, online video, programmatic, CTV, broadcast, radio/audio, non-personal HCP programs, print, OOH, sales team KPIs and how non-personal and sales work together)
• Excellent understanding of leading measurement strategies and techniques including audience analysis, impact measurement, test and control methodologies, ROI studies, client Attitudes, Trial, and Use studies (ATUs) predictive and prescriptive analytics methodologies, and industry leaders that provide such solutions (e.g., Crossix, IQVIA, Symphony, etc.)
• Strong experience with other M365 tools (PowerPoint, Outlook, etc.)

Analytical Skills -

Ability to demonstrate a structured and logical approach to processing information, identifying patterns, and drawing meaningful conclusions to inform business processes.

Written and Verbal Communication -

Ability to convey information, ideas, and messages effectively through spoken language and written text in a range of scenarios (e.g., meetings, reports, presentations, emails) while considering the needs and preferences of the audience.

Planning and Organizing -

Ability to systematically and effectively structure, arrange, and coordinate tasks, resources, and activities to achieve specific goals, projects, or objectives.?

Presentation Skills -

Ability to effectively convey information, ideas, or messages to an audience through spoken, visual, and/or written means in a clear, engaging, energizing, and persuasive manner.?

Persuasive Skills -

Ability to effectively influence and convince others to adopt a particular viewpoint, take a specific action, or make decisions in alignment with objectives or recommendations.?

Accountability -

Ability to take ownership of actions, decisions, and responsibilities and demonstrate follow-through.?

Problem Solving and Situational Judgement -

Ability to analyze complex situations, proactively identify challenges or issues, and apply critical thinking and sound judgment to develop effective solutions or make informed decisions in a variety of circumstances.?

Strategic Thinking and Awareness -

Ability to analyze complex situations, identify long-term goals, and develop innovative and forward-thinking strategies to achieve those objectives.?

Technical Expertise -

Strong knowledge of various digital technologies, platforms, and tools used to leverage quality products and offerings sufficient to promote such technologies to clients. ?

Values - Committed to diversity, equity, & inclusion (DEI), and GTO's mission, vision, and values. Teamwork and Collaboration - Ability to work effectively and harmoniously with others in a group or team to achieve common goals, solve problems, and generate innovative solutions. About Us: Founded in 2000, we are the industrys advanced media, marketing, and technology agency built for how customers experience health and wellness today. Greater Than One is a woman-owned, independently held, and LGBTQIA+ certified agency. We work greater together!