Associate Crm Manager

Dermalogica isn't just a skincare brand; we're a movement. With a rich legacy dating back to 1986, we've consistently led the way in professional skincare products and postgraduate education. Our entrepreneurial spirit and results-driven culture empower our diverse team to bring fresh, innovative solutions to the skincare industry.

Are you passionate about e-commerce and digital marketing? Do you thrive in a dynamic, forward-thinking environment? Look no further! Dermalogica, a trailblazer in the professional skincare industry with a global presence, is searching for an Associate CRM Manager to join our vibrant e-commerce team.

What You’ll Do

As an Associate CRM Manager at Dermalogica, you'll embark on a journey where you play a pivotal role in nurturing and retaining our cherished customers. Join us in shaping lasting connections with our diverse customer base. Your mission will be to mastermind email and SMS marketing campaigns, execute revenue-boosting CRM strategies, enhance the customer experience journey, and optimize CRM initiatives through product innovation, cross-selling, and up-selling strategies. Collaborate seamlessly with various teams, report on key business metrics, and contribute to the development and execution of targeted marketing campaigns.

The position is based out of the corporate headquarters in Carson, CA, with applicable hybrid on site back to work guidelines.

Key Responsibilities:

• Craft and manage compelling email and SMS marketing campaigns.
• Champion a comprehensive email and SMS marketing calendar, encompassing welcome series, abandoned cart, post-purchase, and lapsed buyer campaigns.
• Strategize CRM initiatives that align with our core brand attributes of education, personalization, and inclusivity.
• Foster a close relationship with the Analytics team to identify growth opportunities and harness data-driven insights.
• Develop intricate customer journey maps and continuously refine customer communications.
• Execute RFM analysis and meticulously segment customers for personalized messaging.
• Implement A/B testing strategies to optimize performance continually.
• Support Dermalogica Rewards and Subscription Programs.
• Coordinate on-site campaigns and promotions harmoniously with CRM efforts.
• Provide creative direction for emails and landing pages.
• Leverage various tools to report on business metrics.
• Stay at the forefront of industry best practices.
• The role reports directly to the Senior Retention Manager.

KPIs:

• Email & SMS Conversion
• Repeat Purchase
• Return to the Brand
• Customer Lifetime Value
• CRM Contribution to E-commerce Revenue Goals

What You’ll Need

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field preferred.
• Minimum of three (3) years of e-commerce and email marketing expertise.
• Proficiency in e-commerce marketing tools/software (CMS, email, SMS, promotions, advertising, spreadsheets, reporting) required.
• Experience with Asana, Google Analytics, Klaviyo, RetentionX, Shopify, and Tableau is a plus.
• Passion for the beauty and skincare industry, coupled with an in-depth understanding of diverse customer needs and behaviors.

Key Skills and Abilities:

• Exhibit robust project management and organizational skills.
• Demonstrate creative prowess and the ability to think innovatively.
• Possess a methodical approach to problem-solving and execution.
• Fuel your passion for e-commerce and the digital consumer journey.
• Leverage exceptional communication skills and data-driven insights to orchestrate e-commerce growth.

What We Offer

• Enjoy a competitive salary range of $65K - $80K (exact base salary is determined by various factors including experience, skills, education, and budget).
• Eligibility for participation in our company bonus plan, rewarding personal performance and company results.
• Thrive in a hybrid work environment.
• Enjoy a comprehensive health benefits package including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, monthly product allowances, annual fitness reimbursement, 401(k) matching, and more.

Why Join Us?

• A Legacy of Success: Dermalogica is the preferred choice of Skin Therapists worldwide, renowned for our exceptional skincare line and industry-leading postgraduate education. We have a record of achievement and are committed to building upon our brand's legacy.
• Entrepreneurial Spirit and Innovation: At Dermalogica, we foster an entrepreneurial spirit and encourage our employees to bring their best ideas to the table. You'll have the opportunity to make a difference and contribute to our success by implementing innovative solutions that reach skincare professionals and consumers.
• Backed by Unilever: In 2015, Dermalogica became part of the Unilever family, one of the world's largest and most successful consumer goods companies. While operating as an independent business, we now have access to cutting-edge capabilities and resources, empowering us to win in our markets.

Ready to make a meaningful impact and advance your career with a global brand revolutionizing the skincare industry? Apply now! Your transformative journey begins here.

To be considered for this role, please complete your online application. Rest assured, all applications will be thoughtfully reviewed, and our HR team will contact you if your skills align with the position.

Dermalogica is proud to be an equal opportunity employer that embraces diversity, equity, and inclusion.

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