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Form of workAt Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Description:
Uncover trending topics Using social listening and sentiment-analysis tools, in real time and trends to inform Revlon and Almay brands to action against those trends at scale. Monitor and track all relevant social conversations mentions and content (paid and organic). Deep cross-functional engagement with product, web, and marketing teams to provide key creative and tactical insights into Revlon and Almay's social media and broader digital marketing performance. This role will be critical in enabling an always-on social listening analysis offering to cross functional teams within the US.
Job Responsibilities:
- Track and analyze performance of content across social channels weekly and monthly
- Provide analysis and recommendation for improvement around all social engagement and branded content
- Start-to-end ownership of reports, presentations, and other deliverables to provide strategic recommendations for Revlon and Almay
- Lead a weekly creative analysis where we discuss as a team what is performing, what isn't and what's trending + brainstorm.
- Monitor, leverage, and share industry trends around social platform updates including changes in algorithms, targeting and overall innovations in social media technology, new capabilities social platforms release, etc.
- Monitor, leverage and share competitor content, beauty trend and social media trends (most noteworthy on TikTok)
- Recapping all social campaigns with insights and key learnings
- Provide analysis and outcomes for various marketing teams on how their product is performing on our social channels. (NPD, BA collabs)
- Bridging the gap between social + digital insights, ex: How social impacts overall traffic, revenue, sessions etc. to revlon.com, etc.
- Manage relationship with Meltwater for ongoing operational needs.
- Ad hoc performance and analysis requests
Requirements:
- Minimum 2- 3 years marketing experience preferred
- Must be able to translate the data into applicable culturally relevant via existing and emerging social platforms.
- Proven experience to translate the data uncovered into trends and deliver knowledge to the social, influencer and brand teams to inform creator content for owned and paid usage
- Excellent written and verbal communication skills
- Strong knowledge of social media analytics (Tik Tok, Facebook Insights, Snapchat Analytics, Conviva, YouTube Analytics, Listen first, Tubular, Social Content Ratings, etc.),
- Strong knowledge of Adobe Omniture or other analytics tools (i.e., Google Analytics)
- Proficiency and interest in social media platforms and tools, including TikTok, YouTube, Pinterest, Facebook, Instagram & Twitter
- Knowledge of social media best practices, including content creation, trends + engagement tactics
- Interest in beauty industry preferred
The base pay range for this position in New York City is $75,000 and $95,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
