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Form of workJob Summary
The Assistant Manager of Influencer Marketing will support the development and implementation of creator and Influencer Marketing initiatives that drive impactful business results across paid, earned and owned. This position is responsible for translating marketing strategies into influencer partnerships and executing cross-functional influencer activations- designed to connect inspiring storytelling to easy buying solutions while driving brand equity, engagement, and sales. Must be able to manage large 360 campaigns and work across multiple teams internally and externally. The position will serve as a subject matter expert for Influencer Marketing, execution, and optimization. Must be able to effectively manage multiple stakeholders and lead internal partners, external agencies, and a range of influencer partners and agents. The candidate must have knowledge and experience working in the creator/influencer space, across relationship & talent management, social media, measurement and affiliate ecosystems, and Influencer Marketing.
Key Responsibilities
Partners with cross-functional teams in an “agile type setting to execute social and influencer initiatives across the marketing organization in alignment with key stakeholders and delivering on highly impactful creator programming that meet critical KPIs. This role will also be able to function independently in this capacity.
Indirectly lead peers, internal stakeholders, and agency partners to build and execute against detailed timelines that ensure all influencer programming will make in-market dates.
Lead contact and manager for agency partners for assigned campaigns and lines of business.
Partners with Brand Marketing to ensure all influencer executions align to the strategy, showcases our products, projects, and brand according to our style guide and tone.
Serves as internal subject-matter expert for contemporary Influencer Marketing strategies, staying up to date on emerging trends and the evolving creator economy landscape.
Works closely with cross functional teams like PR, Comms, Brand Marketing, Creative Production, and others to execute a 360 omni-channel experience.
Lead cross functional teams wishing to support programs via influencer, drive buy-in and alignment to Lowe's strategies and process.
Manage influencer issue resolutions, providing recommendations to influence internal partners towards amicable solutions.
Owns content development for assigned campaigns, including concepting, copywriting and publishing.
Oversees and negotiates contracts with influencers.
Identifies new content creators by vertical and category, up-and-coming influencer personalities, trends, and communities - particularly in Home and lifestyle categories.
Cultivate meaningful relationships with creators & influencers, brands, and strategic partners.
Find new ways to creatively integrate influencer content/activations into cross-channel, digital marketing, and experiential activities
Grow influencer/creator network and maintain proprietary database with accurate records.
Provides a variety of reporting across campaigns and channel performance.
Required Education/Experience
Bachelor's Degree in Marketing, Digital, Public Relations, Communications or related degree and 5-7 Years strong business acumen and analytical skills
3-5 Years Organic Social Media Marketing experience
1-2 Years Influencer Marketing experience
Preferred Education/Experience
1-2 Years experience leading social media, influencer and/or public relations at a retailer
1-2 Years experience managing (directly or indirectly) people at an agency or retailer
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
