Assistant Director, Digital Communications

The Assistant Director, Digital Communications is responsible for developing, managing, maintaining, and analyzing online communications vehicles of the Office of Institutional Advancement. They oversee operations, maintenance, and analytics for e-newsletters, marketing emails, and event emails, and support development and implementation of multimedia content and websites for the Office of Institutional Advancement.
ESSENTIAL FUNCTIONS:

• Manage and deploy email communications through Adobe Campaign Manager (ACM)
• Oversee email communication calendar to ensure subscriber growth and list health
• Monitor audience behaviors using analytics tools
• Test and refine Digital Communications messaging through A/B testing
• Curate performance reports and monitor key trends and insights
• Develop and implement websites for the Office of Institutional Advancement, including campaign sites, using Adobe Experience Manager (AEM)
• Lead the Digital Communications strategy for OIA events, including building and deploying engaging event promotional emails, and leverage Cvent's robust capabilities to craft user-friendly registration paths and websites
• Coordinate the implementation of online communications
• Use Google Analytics (GA4) to track and analyze online metrics to improve websites and online communications
• Partner with internal and external content managers, editors, designers, developers, and other Jefferson staff, particularly Interactive Marketing, to ensure sites meet both client and Jefferson needs, align with the brand strategy platform, and meet Jefferson Web standards

• Interacts with co-workers, visitors, and other staff consistent with the iSCORE values of Jefferson .

Qualifications
University and Hospital administrative staff, faculty, donors, alumni
EDUCATIONAL/TRAINING REQUIREMENTS :
BA or MFA Digital Media, Interaction Design, Marketing or related degree.
EXPERIENCE REQUIREMENTS :

• 3+ years experience of Web team/projects
• Strong user understanding and demonstrated expertise in Web content, usability, architecture, development and design.
• Required knowledge of the following:

• HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, mySQL, javascript
• Adobe suite: Photoshop, Illustrator, InDesign
• Preferred - XML, AJAX, RSS, PHP, ASP, SQLserver,
• Experience with iModules is a plus

ADDITIONAL INFORMATION :

• Excellent web/digital media project management.
• Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.

• Command of multi-media strategies, tactics, and resources: a track record of implementing effective communications in a variety of print and digital media.
• Collaborative approach to problem solving.

• Familiar with industry trends and standards

Conditions of Employment
Covid Vaccination is a requirement for employment at Jefferson for employees working at Jefferson's clinical entities or at the University. If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.
Closing Statement
Jefferson includes Thomas Jefferson University and Jefferson Health, a dynamic university and health system with broad reach across the Delaware Valley. Jefferson is the second largest employer in Philadelphia and the largest health system in Philadelphia based on total licensed beds.
Through the merger of Thomas Jefferson University and Philadelphia University in 2017, our University includes ten colleges and four schools. We are an NCAA Division II university and an R2 national doctoral university offering undergraduate and graduate-level programs that provide students with a forward-thinking education in architecture, business, design, engineering, fashion and textiles, health, medicine and social science.
Jefferson Health, the clinical arm of Thomas Jefferson University, has grown from a three-hospital academic health center in 2015, to an 18-hospital health system through mergers and combinations that include hospitals at Abington Health, Aria Health, Kennedy Health, Magee Rehabilitation and Einstein Healthcare Network. We have over 50 outpatient and urgent care centers; ten Magnet®-designated hospitals (recognized by the ANCC for nursing excellence); the NCI-designated Sidney Kimmel Cancer Center (one of only 70 in the country and one of only two in the region); and one of the largest faculty-based telehealth networks in the country. In 2021, Jefferson Health became the sole owner of HealthPartners Plan, a not-for-profit health maintenance organization in Southeastern Pennsylvania. We are the first health system regionally to create an aligned payer-provider partnership.
Jefferson's mission, vision and values create an organization that attracts the best and the brightest students, faculty, staff, and healthcare professionals, as well as the most visionary leaders to drive exceptional results.

• OUR MISSION: We improve lives.
• OUR VISION: Reimagining health, education and discovery to create unparalleled value
• OUR VALUES: Put People First, Be Bold & Think Differently and Do the Right Thing

As an employer, Jefferson maintains a commitment to provide equal access to employment. Jefferson values diversity and encourages applications from women, members of minority groups, LGBTQ individuals, disabled individuals, and veterans.
Par Reference Code
98291