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Form of work
SalaryIt's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
Being a part of Dutch Bros
You are adaptable, a servant leader, and community-minded. You view yourself as an unfinished product on the constant pursuit of personal and professional development. We rely on our people to uphold our core values of speed, quality, and service to protect our culture and ensure our growth remains limitless!
Dutch Bros mission statement
We are a fun-loving, mind-blowing company that makes a massive difference one cup at a time.
Who we are
Dutch Bros puts people first in everything we do. Joining our team gives you the opportunity to build a compelling future while making a massive difference in the lives of our customers and communities.
We love people and we love OUR people! Here’s what we offer
Here at Dutch Bros, we want our employees to feel valued, and we recognize there's more to value than a salary. The following benefits and perks were hand-picked to cater to our diverse employee base:
- Medical/Dental/Vision/Short Term Disability/Life insurances
- Paid Sick Days
- 401(k) plan with employer match after one year of employment
- Education Benefit Program
- Vacation/Floating Holidays/Paid Time Off
- Paid Parental Leave
- Flexible Schedule
- Paid Volunteer Days
- Various employee discounts
- Office perks snacks provided daily, casual dress code, and an in-house coffee bar with a dedicated Broista
Position Overview
The Assistant Brand Manager is responsible for planning, launching, and analyzing product campaigns as well as developing comprehensive design strategies for menus and products. This role involves the strategic development of campaign initiatives, their execution, and comprehensive analysis to optimize campaign performance. This position also analyzes market trends, competitor activities, and consumer preferences to create innovative design solutions and effectively position pricing.
Location Requirement:
- This position is based in Phoenix, AZ and requires 4 days onsite per week. There is no remote option for this role.
Key Result Areas (KRAs)
Develop and execute impactful brand marketing campaigns designed to increase brand recognition and loyalty
- Create comprehensive brand marketing strategies that align with overall brand objectives and target audience
- Plan, coordinate, and execute brand marketing campaigns and collaborate with internal teams to ensure they are executed effectively and aligned with brand guidelines
- Develop compelling and consistent brand messaging that resonates with target audience and communicates the brand’s value
Partner with Brand Managers to ensure marketing activities are aligned with sales goals, and monitor campaign performance to optimize marketing strategies and tactics
- Collaborate with Brand Managers to understand sales goals and objectives and participate in discussions to create cohesive strategy
- Identify areas of improvement and propose recommendations to enhance brand campaign performance to better align with sales goals
- Conduct market research to identify opportunities for growth and inform on marketing strategies that will align with sales goals
Evaluate brand marketing campaigns and initiatives to leverage data driven insights to improve performance:
- Monitor and analyze campaign performance including customer engagement, conversion rates and ROI to evaluate effectiveness of campaigns and initiatives
- Prepare reports to summarize performance of campaigns to present findings and recommendations to Brand Managers
- Collaborate with cross-functional teams to develop strategies for improvement to enhance campaign effectiveness
- Stay updated on industry trends, best practices and emerging trends in brand marketing and data analysis to drive innovation and improve campaign performance
- Other duties as assigned
Job Qualifications
- Bachelor’s Degree in Marketing, Business, or similar, or 4 years of related experience, required
- 3 years of hands-on experience in brand marketing or similar, required
- Experience in leading introduction of new products to market, from concept/ideation to execution
- Proven ability to manage multiple projects and competing timelines
- Comfortable with data analytics/weaving disparate data sources into a narrative
- Able to collaborate fluidly with cross functional partners to deliver results
- Possesses business and customer curiosity; strong desire to learn and grow
- Strong attention to detail
- History of working with consumer insights and market research (1st and 3rd party)
Location Requirement:
- This position is located in Phoenix, AZ.
Skills
- Brand management
- Strategic thinking
- Integrated marketing campaign development
- Collaboration
- Data analytics
- Market research
- Business curiosity
- Detail orientation
- Communication
Physical Requirements
- Occasionally move or lift office items
- Must be able to work in an office environment
- Must be able to communicate in an effective manner to perform job duties
- Vision must be good or corrected in order to perform essential job duties
- Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
- Ability to read and write in English in order to process paperwork and follow up on any actions necessary
- Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment
Compensation:
DOE
If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!
