Analyst, Sem

We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.

About the Team

You will be part of the In-House Digital Advertising team responsible for developing strategies and optimizing William-Sonoma, Inc.'s digital spend across all 8 Brands and International efforts. This role leads the Search and Shopping efforts across one or more of Williams-Sonoma, Inc.'s (WSI) portfolio of Brands.

About the Role

As an Analyst - Search Engine Marketing, you will directly manage Paid Search and Shopping Campaigns and execute day to day tactics to increase revenue, site traffic, and conversion, and maximize return on ad spend for 1+ Brands. You will manage budgets including revenue and spend forecasts, and deliver regular reports, analysis, and insights to measure and improve marketing program effectiveness. You will also manage seasonal keyword builds and audits, campaign testing, promotion execution, daily bid optimization, and audience strategy/ targeting. This role reports to the Manager, SEM.

Responsibilities

• Plan, manage, and execute paid search/ PPC, and Shopping campaigns, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily target optimization.
• Collaborate with partner teams from WSI vendors, platforms, and agencies in recommending and executing cutting edge ecommerce marketing strategies.
• Keyword analysis: Build seasonal keyword lists, analyze search volume, and make recommendations to Marketing and Brand partners.
• Execute on Shopping strategies and implement updates based on product launches.  Support Google Merchant Promotions.
• Deliver weekly and ad hoc search performance reports to Marketing team and Brand partners.
• Test betas working closely with Manager and report on results to Marketing / Brand teams.
• Participate in weekly meetings with Marketing partners to review SEM performance, and priorities.

Criteria

• BS/BA Required or equivalent work experience 
• 1-2 years experience in online marketing with a focus on SEM campaign management, or equivalent experience
• SEM bid management platform experience a plus (Kenshoo, Search Ads 360)
• Google Adwords professional (GAP) and other SEM platforms certified a plus
• Strong MS Excel skills (vlookups, pivot tables, data analysis)
• Well-organized, high attention to detail, deadline-oriented
• Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization
• Knowledge of a site analytics tool a plus (Adobe Analytics or Google Analytics)
• Enjoys working with others as part of a team
• Entrepreneurial spirit and ability to work in a fast-paced environment
• This role requires being onsite in the San Francisco office 

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We believe in People First

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Our DEI initiatives prompt associate participation and engagement, aligning with our core vision to reflect the communities where we do business and put people first.

Benefits Just for You

Depending on your position and your location, here are a few highlights of what you might be eligible for:  

• A generous discount on all Williams-Sonoma, Inc. brands
• A 401(k) plan and other investment opportunities 
• Paid vacations, holidays, and time off to volunteer 
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health 

Your Journey in Continued Learning

• In-person and online learning opportunities through WSI University  
• Cross-brand and cross-function career opportunities 
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops and learning programs
• Speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $65,000 - $77,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

 

Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.