Agency Marketer

About Us: Heart to Heart is a leading healthcare agency dedicated to providing innovative and compassionate care services to individuals with intellectual and developmental disabilities. We specialize in providing Group Home Services, Community Based Support Services, Behavior Supports, and Day Habilitation to individuals with disabilities.

Job Description: We are seeking a talented and dynamic Marketing Professional to join our team and contribute to our mission of building an exceptional company that maximizes the independence for IDD individuals through customized, comprehensive care. The ideal candidate will have a passion for both marketing and healthcare, with a proven track record of developing and implementing successful marketing strategies in the healthcare industry.

Key Responsibilities:

• Develop comprehensive marketing plans and strategies tailored to the unique needs and objectives of our healthcare clients.
• Collaborate with cross-functional teams to execute marketing campaigns across various channels, including digital, social media, print, and events.
• Create engaging content for social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) that aligns with our brands voice and resonates with their target audience.
• Manage social media accounts, including content creation, scheduling, community management, and performance tracking.
• Leverage social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads) to target specific demographics, promote content, and generate leads for our clients.
• Stay informed about social media trends, algorithm changes, and best practices to optimize our clients' social media presence and drive engagement.
• Monitor social media conversations and trends related to healthcare topics, competitors, and industry influencers to identify opportunities for engagement and thought leadership.
• Work closely with clients to develop social media content calendars, campaign concepts, and strategies that align with their business objectives and target audience preferences.
• Track and analyze social media metrics (e.g., reach, engagement, conversion) to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
• Represent the agency at industry conferences, events, and networking opportunities to raise awareness of our services, showcase our expertise, and expand our client base.
• Plan and coordinate agency-sponsored events, workshops, and seminars to educate healthcare professionals and decision-makers about our capabilities and solutions.
• Collaborate with sales teams to identify event opportunities, develop promotional materials, and follow up with leads to drive conversions.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree preferred.
• Minimum of 3 years of experience in marketing, preferably with a focus on the healthcare industry.
• Strong understanding of social media platforms, trends, and best practices.
• Proven ability to develop and execute successful social media marketing campaigns across multiple platforms.
• Excellent written and verbal communication skills, with the ability to create compelling content for different social media channels and audiences.
• Proficiency in social media management tools preferred
• Analytical mindset with the ability to interpret social media data, draw actionable insights, and optimize campaign performance.
• Creative thinker with a passion for storytelling and engaging audiences through social media.
• Strong project management skills with the ability to prioritize tasks, manage deadlines, and deliver results in a fast-paced environment.
• Collaborative team player with strong interpersonal skills and the ability to work effectively with diverse teams and stakeholders.
• Experience in event planning and coordination is a plus.

Benefits:

• Competitive salary
• Comprehensive health benefits package
• Paid time off and holidays
• Professional development opportunities
• Collaborative and supportive work environment
• Opportunity to make a meaningful impact on healthcare marketing and patient care

Join our team and help us shape the future of Heart to Heart! If you're passionate about leveraging your social media expertise and event management skills to drive positive change in the healthcare industry, we'd love to hear from you. Apply now by submitting your resume and cover letter outlining your qualifications and why you're the perfect fit for this role. This is a hybrid role based out of Pitman or East Orange NJ. Candidates will be required to travel throughout the state of NJ and other regions as needed.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Weekends as needed

Work Location: In person