Ad Operations Manager

Company Description
Wonderful Agency is the full-service, award winning, in-house agency that operates as exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, JNSQ and Landmark Wines, Teleflora and more.
We are seeking a talented and experienced Ad Operations Manager. This role provides a vital bridge between Media team (digital, social, DTC/eComm), on-site Developers, our media and tech partners, and our internal constituents, and is responsible for ensuring flawless technical execution of our digital and streaming campaigns in the areas of ad platform / pixel maintenance and governance, digital spec procurement, spec translation and dissemination, co-authoring and implementing digital tag/material trafficking, monitoring live digital campaigns for implementation issues, and ensuring health of event tracking. This role is also key to keeping peers current on important industry tools and trends, and in helping Wonderful Agency continuously improve our processes.
Who is an Ad Operations Manager?
You thrive on being an information hub and key resource, serving as a bridge between agency teams, clients, and vendors. You are passionate about advertising and have a keen interest in managing ad platforms and implementing new technologies. Taking initiative, problem solving, and attention to detail are your core principles.
Job Description

• Coordinate with Media to understand upcoming campaigns and traffic/tagging needs
• Facilitate ad platform pixel and tagging implementation on sites, and proper functioning with GTM
• Assist with campaign (or other efforts) URL tracking taxonomy and build-out
• Monitor to ensure event tagging remains healthy (GA4)
• Gather and translate digital specs for project management/production teams
• Co-author (with Media) digital traffic instruction
• Build campaigns in serving/tracking platforms (CM360, Innovid, etc.)
• Implement tag wrapping with other digital services (e.g., MOAT, IAS, DoubleVerify)
• Issue digital traffic instructions/tags and materials to media publishers
• Provide reporting or reporting access to publishers, as needed
• Q/A and monitor live digital campaigns for proper serving and tracking
• Assist social team with in-platform campaign Q/A
• Coordinate video creative rotations process across key teams
• Recognize, analyze and quickly solve discrepancies between ad servers
• Work with teams to identify and design new tools and systems to improve efficiency
• Stay current and educate peers on upcoming technology product capabilities

Qualifications

• 3-5 years of applicable work experience, which must include implementing campaigns on Advertiser side (agency or client in-house)
• Proven experience with ad management technologies including Innovid and CM360; Certification a plus
• Deep knowledge of digital video tagging and trafficking across media platforms
• Strong familiarity with IVT/viewability technology (e.g., IAS, MOAT, DV) and implementation of these
• Functional understanding of Google Analytics (GA4 and Universal) and GTM; certification/class work a plus
• Familiarity with key social/digital ad manager platforms (e.g., META, YouTube, Pinterest) and their pixels
• Experience working across Media and Dev team, and directly with ad vendor Trafficking/Ad Ops teams
• Proven analytical and problem-solving abilities
• Excellent attention to detail
• Strong written and oral presentation and communication skills
• Proactive approach to problem solving, addressing issues and raising concerns
• Self-motivate learner and educator
• Familiarity with HTML and Javascript
• Experience with eCommerce platforms (e.g., Shopify) is a plus
• Bachelor's degree

Pay Range: $110,000.00-$115,000.00 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Additional Information

• Competitive benefits package including Medical, Vision, Dental, 401k
• Continued training and generous Education Reimbursement Program
• Paid sick, vacation and holiday time
• Wonderful Giving (www.wonderfulgiving.com) -- allowing you to donate company money to a cause of your choice
• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos.

Wonderful Agency is one of the largest full-service in-house advertising, marketing, research and consumer insights, packaging, product design, and communications agencies in the United States. Working exclusively across The Wonderful Company's iconic brand portfolio, Wonderful Agency manages all creative work across media platforms, including television, web, print, outdoor, point-of-sale (POS), mobile, publicity, and social media. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.
To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company's corporate social responsibility impact, visit csr.wonderful.com.
#LI-RD1
EEO is the law - click here for more information
Videos To Watch
https://youtu.be/6ml5jpl4NEo
https://vimeo.com/845126616