Account Director - African American Segment

The Account Director for our DRTV/Digital team will work on the Agency’s largest telecom/mobile account specializing in African American segment insights, work and process, serving as the lead driver of the AA work and main contact between client and agency teams in NY and LA.

IDEAL FIT AND ENVIRONMENT

Ideal candidate is a proactive problem solver with African-American cultural or marketing experience, a “can do” attitude, with both strategic and executional expertise who works well in a high-energy, fast-paced team environment. to develop powerful strategic marketing plans and campaigns concepts for TV/CTV, radio, and all digital platforms under a 360° campaign umbrella. Must love direct response marketing as much as brand work. Able to think and develop briefs/presentations with business acumen and cultural relevance, present ideas and solutions both internally and to the client, and be flexible to client requests. Being both a team player and self-starter are required. Equally comfortable in a lean entrepreneurial agency and client corporate environment. We are looking for the right fit, so the level can vary. This is not a 9 to 5 job, but definitely flexible.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Manage the day-to-day DRTV projects and account team, ensuring they are on-strategy, accurate and timely. It is extremely important that the Account Director / Sr. Account Director build a strong business relationship with our clients, instill trust, manage their expectations, as well as support Account team and Senior agency leadership.

• Takes lead in clients’ marketing and advertising strategies
• Leads team to provide the utmost level of client service and build strong relationships
• Able to learn/understand client’s business (competitors/industry), products and promotions
• Lead the strategy and tactical execution of AA DRTV campaigns to meet business goals
• Oversee the integration with agency departments (creative, deliverables, strategy, etc.)
• Lead communication with internal teams to manage client expectations and deadlines
• Manage communication with clients, lead conference calls and ensure overall work quality
• Research African American trends and insights and apply learnings to campaign briefs and creative briefings and management of campaign development
• Lead ongoing agency/client meetings to discuss performance, strategy, and reporting
• Analyze and summarize results on a weekly basis and identify opportunity areas
• Monitor campaign budgets, work with teams to assure billing is organized, accurate and timely
• Communicate effectively changes in costs to client and agency leadership
• Manage up, down and sideways effectively. Align with your supervisor/leadership’s goals, keep them always informed and be accountable, provide clear direction, expectations and coach direct reports/junior staff, and responsible for clear briefings, input and follow-up with peers in other areas/depts. involved in every project

REQUIRED QUALIFICATIONS, SKILLS AND EXPERIENCE

• BS/BA degree and/or 10 years of equivalent work experience
• Must have strong leadership skills and experience managing a team
• Must have previous DRTV/Digital experience and AA segment expertise
• Experience with a Telecom/Mobile is extremely desired
• Strong project management capabilities, organization skills, attention to detail and ability to juggle multiple projects in a demanding but highly collaborative environment
• Team-oriented, driven, focused, passionate and level-headed under pressure
• Pro-active and self-starter who takes the initiative on tasks and is solutions oriented
• Travel to Client offices and shoots required
• Proficient in Microsoft Office, PowerPoint, Excel, Adobe Acrobat and AI tools

BENEFITS

Comprehensive benefit packages, including medical/dental/vision, supplemental life insurance, short term disability, long term disability, company match 401(k)/Roth, paid vacation, paid maternity/paternity leave, flexible office and work-from-home schedule

This job description is not intended to be a complete listing of all the job duties required of this position, but to provide information on the general scope of the position.