Account-Based Marketing Manager (Manufacturing Focus)

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders, united by a common goal – To build the future of predictive maintenance. As we enter the next phase of company growth, we are seeking dynamic people to help lead the journey.

Job Summary

We are seeking a highly motivated and skilled Account-Based Marketing Manager with a passion for creating and executing marketing strategies tailored to the unique needs of our manufacturing industry clients. The ideal candidate will play a pivotal role in engaging key accounts, strengthening customer relationships, and driving revenue growth through targeted marketing campaigns.

Key Responsibilities:

1. Account-Based Marketing Strategy: Develop and implement account-based marketing strategies that align with the company's goals and objectives for the manufacturing sector.

2. Client Segmentation: Collaborate with sales and product teams to identify high-value manufacturing industry accounts and create detailed account profiles.

3. Personalization: Craft personalized marketing content and campaigns for key accounts, ensuring messaging resonates with their specific needs and pain points.

4. Multi-Channel Campaigns: Plan, execute, and measure multi-channel marketing campaigns, incorporating digital, social, email, and offline tactics to reach target accounts effectively.

5. Content Development: Collaborate with content creators to produce industry-specific content that positions our IoT solutions as essential tools for manufacturing clients.

6. Data Analysis: Analyze data and metrics to assess campaign performance and adjust strategies accordingly to optimize results.

7. Marketing Technology: Utilize marketing automation and CRM tools to track, manage, and nurture key accounts effectively.

8. Collaboration: Work closely with the sales team to ensure alignment between marketing efforts and sales objectives, including lead generation and customer retention.

9. Customer Advocacy: Identify and cultivate customer advocates and references to strengthen the company's reputation in the manufacturing industry.

10. Budget Management: Manage the account-based marketing budget, ensuring cost-effective allocation of resources.

Qualifications:

· Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).

· 5+ years of marketing experience with a focus on account-based marketing, preferably in the manufacturing or IoT industry.

· Profound understanding of the manufacturing sector, its challenges, and trends.

· Proven experience in creating and executing successful account-based marketing campaigns.

· Strong analytical skills to measure and report on campaign effectiveness.

· Excellent communication and interpersonal skills.

· Proficiency in marketing automation tools and CRM software.

· Results-driven mindset with a focus on meeting or exceeding targets.