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St. Francis Winery & Vineyards is an ultra-premium winery located in the heart of the Sonoma Valley. We are a certified sustainable family-owned winery whose commitment to excellence has resulted in continued recognition for our award-winning wines and our outstanding wine & food pairing experiences. We are proud of all our accomplishments, including being voted one of the Best Places to Work in the North Bay by our employees 13 years in a row!
We are currently recruiting for a Wine Club & E-Commerce Manager who will be responsible for the overall direction of the Wine Club and e-commerce initiatives through direct-to-consumer sales channels. Specific focus on telephone sales, retention of Wine Club members, budgets, Wine Club schedule, fulfillment and inventory, member events, incentives, and member services. Also responsible for compliance with individual state laws and regulations regarding all direct shipping of St. Francis Winery & Vineyards products. Understands brand marketing and how it relates to direct-to-consumer. Oversees a team of 3-4 associates with the Wine Club and e-Commerce.
This is a full-time, exempt position. The Wine Club & E-Commerce Manager must be flexible in attending on-site and off-site weekend and after-hours events and functions. This is an on-site collaborative and dynamic customer service and sales environment position.
The anticipated pay range for this position is between $85,000.00 and $100,000.00.
ESSENTIAL FUNCTIONS
- Executes Wine Club runs and associated preparation including wine movement for fulfillment.
- Develop and execute cross-channel Customer Relationship Management (CRM) strategy to optimize all member touchpoints and interactions with the winery.
- Analyze purchase trends – understand RFM and ROI contribution to better leverage top performing customers and improve the ROI of those with untapped potential.
- Maximizes sales opportunities with coordinated shipment schedule with outbound and inbound sales calls.
- Lead team in performing outbound sales and proactively upselling to existing members.
- Responsible for Wine Club schedule, membership growth, database management, member sign-up incentive tracking, and financials.
- Delivers sales results and meets Wine Club and e-commerce sales and budget goals.
- Creates and maintains Wine Club and e-commerce budgets and business plan, including sales projections, expenses, and invoice review.
- Calculates monthly signup goals for hospitality departments and motivates team to achieve goals.
- Manages customer retention and loyalty programs.
- Reports monthly Wine Club and e-commerce metrics to upper management.
- Develops and produces Wine Club mailings and newsletters.
- Research and understand the members and seek out ways to assist in the development and implementation of member recognition programs to lengthen Wine Club tenure and minimize attrition.
- Develops, plans and executes special events for the Wine Club (working with the SFW Events Supervisor).
- On-going review of systems and methods used to optimize business efficiencies.
- Stays current with the out-of-state direct shipping requirements and works with the compliance coordinator to renew shipping permits, licenses, etc. as needed.
- Responsible for establishing shipping rates for all consumer direct channels and ensuring those rates are always accurate and up to date.
- Works with fulfillment vendor to ensure accurate inventory controls, pricing and customer service are met.
- Educate tasting room staff on Wine Club and e-commerce offers, shipping regulations and costs.
- Support hosting hospitality member areas as scheduled/needed.
- Handles label registration for 3-tier states in conjunction with the wineries’ compliance consultants.
- Maintains knowledge of inventory levels of all DTC SKUs and works with the Director to balance DTC agility with long-term production. Able to craft inventory plans that cater to the dynamic nature of DTC sales, ensuring enough stock for immediate orders while anticipating future demand for specific wines.
- Acquires and maintains thorough knowledge of St. Francis Winery and its wines.
- Special projects and other responsibilities as required.
- In conjunction with the management team, participates in establishing and supporting Winery policies and procedures.
- Fully supports the Winery’s commitment to established Safety practices and policies to safeguard employee safety, company property and environmental considerations.
- Responsible for compliance with Winery’s sustainability policies and practices which are economically viable, socially acceptable, and environmentally sound and support conservation, energy efficiency and recycling.
- BA in Marketing, Business or related field or equivalent combination of education and experience.
- 5 years of previous related experience in the wine industry that includes sales and/or customer service.
- 2 to 3 years of management experience supervising a staff of 4 or more employees.
- Excellent verbal, written and interpersonal communication skills.
- Passionate about sales and customer relationship marketing.
- Highly accurate, organized and detail-oriented, with strong multi-tasking and time management skills
- Strong leadership and customer service skills.
- Excellent written and verbal communication and teamwork skills.
- Strong proficiency with Microsoft Word, Excel, and Outlook; prior experience with database management systems and POS; Web-savvy
- Broad conceptual judgment, initiative and ability to deal with complex customer service issues.
- Ability to work weekends and holidays as well as flexibility in scheduling to ensure business-staffing needs are met.
St. Francis Winery and Vineyards is an equal opportunity employer, committed to a divers and inclusive work environment. (EOE M/V/F/D)
