Website Marketing Manager

Who We Are
SAM is the nation's largest combined geospatial solutions and inspection service provider in the industry. We use the industry's most advanced software and hardware for collecting and analyzing complex spatial data across a wide range of markets and scientific disciplines. Our national reach, expertise, and applied technologies uniquely equip us to capture physical environments from coast to coast - delivering practical insights and high-quality spatial data with unrivaled speed and accuracy.
Your Impact at SAM
The Website Marketing Specialist is responsible for

• Develop and maintain company website, including marketing campaigns, social media, lead nurturing, and demand generation. Push sales leads to business development professionals and subject matter experts
• Collaborate with company management to create and execute marketing strategy across channels and campaigns
• Analyze and report on marketing activities, establishing closed-loop analytics with sales to show marketing's impact on sales; provide recommendations based on analytics to improve marketing performance
• Manage the SAM content calendar, and co-create technical content in a variety of forms with company subject matter experts
• Keep the website content up to date, working with SAM subject matter experts to implement changes that are accurate and consistent with the SAM brand
• Work with SAM team members, partners, and third-party resources across digital marketing efforts, keeping all activities aligned and on time

What You Bring to SAM

• Understanding of digital marketing best practices and strategy for inbound and outbound marketing
• Exceptional attention to detail
• Excellent written and verbal communication skills

• Strategic mindset and familiarity with using analytics to guide marketing strategy and execution

• Eagerness to take initiative to solve problems and exceed objectives
• Ability to work in a results-oriented and fast-paced environment, both as part of a team and individually
• Excellent organizational skills with the ability to handle multiple projects simultaneously while meeting deadlines

Attributes and Abilities:

• Team Player: Collaborative, hardworking, problem-solver who leads by example. You could never ask anyone to do something you are not willing to do yourself.
• Empathetic: You can feel the heartbeat of the organization. Others trust you and share with you.
• Entrepreneurial: You think outside the box; you can do more with less; you are resourceful and fiscally responsible in the pursuit of business objectives.
• Flexible: You adapt as situations change and are comfortable with ambiguity and constant change.
• Big-Picture Thinking: You are always exploring and evaluating new ideas and processes that make the organization better.
• Get Stuff Done (GSD): Period.

Requirements include:

• 7+ years of B2B marketing experience; experience at a fast growth b2b company preferred
• Bachelor's degree in marketing, communications, business, or related field
• Proficient with HubSpot Marketing Hub and Salesforce
• HubSpot and Salesforce Certified Desirable
• Experience creating and managing web content in a content management system, such as WordPress

Our Perks

• Opportunity for hybrid work schedules for office positions - Work-life balance is on us
• Company paid premiums for medical, dental, vision, LTD and life insurance (HSA and FSA plans available)
• Generous paid time off (vacation, sick, holidays and parental leave) - Accrual starts immediately
• 401(k) program offers 100% employer match up to 5%
• Employee Assistance Program - Your mental health is our priority
• Tuition reimbursement
• No glass ceiling! Truly a place to spread your wings (Ask about our Career Pathing!)
• Trainings throughout the year - Specialized in-house trainings programs designed to assist you in advancing in your career
• Office snacks, free food and fun-themed events for employees throughout the year
• Passion for our Community - You have endless opportunities to volunteer alongside your peers with our Corporate Social Responsibility Program

Our Culture
Our entrepreneurial culture is a key factor in SAM being recognized as a Top Workplace for nine consecutive years, and we make it our mission to ensure every one of our employees learns how to build and manage a business, not just be the subject matter expert on the team. At SAM, our employee's development is instrumental to our success. Your learning will be supported by specialized in-house training programs and mentoring by the industry's leading experts, who just happen to be on our staff! We make SAM a GREAT place to work, but it all starts with YOU!
EEO
SAM is an EOE/Affirmative Action Employer M/F/D/V. SAM also participates in the federal E-Verify Program.