Web Marketing Specialist

Niagara County Community College is seeking a dynamic and innovative Web Marketing Specialist to lead the charge in reinventing our online presence. We’re seeking a tech-savvy marketing professional experienced in website development. This role is an exciting opportunity to shape the digital face of our institution and contribute to our success. This position is a non-ranked professional reporting to the Director of Public Relations.
 

The Web Marketing Specialist will ensure the college’s website is current, dynamic, easy to navigate, and optimized for all audiences (prospective and current students, faculty, staff, alumni, and the community.) The Web Marketing Specialist is the driving force behind the college’s website, evolves the website’s taxonomy, and maintains the college brand’s integrity as presented on the website. The Web Marketing Specialist will demonstrate expertise in project management and have a strong analytical mindset. This position will be responsible for effectively managing multiple projects concurrently. This position will also excel in proactive problem-solving, ensuring efficient project execution, and consistently meeting deadlines.

NCCC’s exceptional work environment fosters growth and personal fulfillment. As an employee, you can expect:

Work-Life Balance: When employees can balance their work and personal lives, they are happier, more productive, and better positioned to support our students. At NCCC, generous paid time off, holiday, and leave policies make this possible. Our college closes for winter break from late December through early January and a week in mid-March for spring recess. In the summer, employees observe a four-day workweek, allowing them to enjoy all that Western New York offers.

Professional Growth: NCCC cares about employees’ professional advancement and development. You will have access to ongoing training, programs, and workshops. We support career growth and encourage employees to pursue further education.

Welcoming Culture: NCCC values the principles of equity, diversity, inclusion, and social justice as they create a sense of belonging for our students and employees. We foster a collaborative culture that respects and appreciates different perspectives, ideas, and backgrounds which contribute to the richness of our institution. We believe that our diverse, inclusive community enriches the experiences of students and employees alike.

Meaningful Work: At NCCC, your work will directly impact the lives of our students and the region we serve. Our college is for all who are passionate about teaching and focused on supporting students. Our small class sizes facilitate engagement. You will shape students’ futures, prepare them for successful careers, and empower them to contribute to society. Your dedication and expertise will propel students to achieve their educational goals.

Become part of an institution that values employees, positively impacts students’ lives, and invests in its community.

Typical Work Activities:

1. Works with campus clients to design and implement web content. Writes, edits, and formats web page copy to present messages effectively. Updates and expands information on the website to ensure up-to-date content and attract repeat users.

2. Oversees the decentralized web editing system, including training and assisting unit-level editors and educating them about the best practices and web analytics.

3. Collaborates with graphic designers, content creators, and other stakeholders to ensure a cohesive and engaging online experience.

4. Establishes, tracks, analyzes, and reports website key performance indicators that characterize progress toward unit-level and institutional objectives. Contributes to and supports digital strategy for advertising campaigns, including configuring conversion tracking and characterizing campaign performance utilizing data to inform decisions.

5. Oversees all components supporting web development and operation, such as Google Analytics, Google Tag Manager, Google Programmable Search Engine, and Google Search Console.

6. Maintains the college’s website, consistent with the College’s brand standards.

7. Manages accessibility for the College website. Conducts Accessibility audits for web content and documents and ensures easy navigation for all students in compliance with Federal ADA requirements. Stay current with local, state, and federal compliance expectations related to college websites.

8. Maintains knowledge of best practices in web design and web-adjacent technology.

9. Review the web privacy and web policy at least annually and inform supervisor of any updates as needed.

10. Other duties as assigned.

Required Qualifications:

• Bachelor’s degree in website design or related field.
• Minimum three years of experience in website development and administration.
• Strong skills in web content and graphic design.
• Ability to produce and manage web pages in a WordPress environment.
• Understanding of website best practices, accessibility, and usability testing.

Desirable Qualifications:

• Master’s degree in website design or website development or a field related to communications;
• Experience in content strategy and web and social media applications;
• Experience working in higher education,
• experience in marketing, social media, advertising, or related services.;
• Understanding of art direction.
• Knowledge of current website accessibility standards (WCAG) and compliance requirements