Vp Of Marketing

VP of Marketing - Remote

Introduction:

Thriveworks is one of the leading mental healthcare companies in the USA, with over 3,000 employees, and was founded by and is still led by clinicians. Having just launched a new vision to be America’s most valued mental healthcare company, where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care to heal and thrive in life, this company is ready for a new chapter.

We are focused on scaling profitably while providing quality access to mental healthcare across the USA. Thriveworks is committed to high-quality care, focused on clinically proven, human-to-human care, and with a culture of respect and openness that cannot be taken for granted in corporate America.

The VP of Marketing, oversees marketing strategies, investments, and efforts to help strengthen, scale, and grow Thriveworks’s market position while achieving the desired business goals. The VP will manage a team of marketers, including in-house SEO/GBP, Paid Search, Social, Comms, and Content, and collaborates closely with our Enterprise team, Payors, Product, Business Operations, Clinical Operations, and Design.

The ideal candidate is coming with a clear playbook on how to scale a Consumer-first services business, striking the right balance of national vs. local marketing strategy.

Responsibilities:

• Lead the development of the annual marketing budgeting and operational plan.

• Lead the team to deliver Quarterly Key Results (KRs) in support of the annual OKR goals.

• Manage, mentor, and coach a high-performing marketing team to succeed and to motivate high employee engagement, leveraging the Great Place to Work survey results for improvement, as well as ad-hoc eNPS surveys.

• Oversee the implementation of SEO/GBP and cross-functional launch programs that build local relevance and findability for centers, while ramping to profitability within six months. Initially focus centers around the existing site relaunch.

• Drive the implementation of targeted marketing campaigns, ensuring positive ROI through careful Channel mix management, in a market where demand outpaces supply.

• Diversify acquisition channels, while maintaining sustainable cost structure.

• Launch and maintain new brand standards and ensure compliance across all Clinician, Client, and Partner touchpoints.

• Create new reporting in partnership with Business Operations – to drive more transparency and accountability across the marketing team. Deliver monthly and quarterly Marketing Business Results write-up.

• Lead the budgeting and growth forecasting process for the business; manage the budget and expenditures in line with the set annual goals.

Background:

• 10 - 15 years of Marketing experience managing people.

• Must have operated at the VP level with board exposure and comfortable engaging with board members.

• Growth marketing experience with Direct to Consumer. Results are demonstrable.

• Business experience at both the national level and the local level, delivering online and offline bookings/sales. Ideally with experience from a retail mindset.

• Growth mindset, demonstrating examples of accelerated growth.

• Experience to oversee a group of people across Content, PR and Thought Leadership, SEO, Lifecycle, Paid Channels, and Branding

• Engaging leader, who builds, motivates and grows their team to outperform the norm

• Personally able to be hands-on with both Google, GA4, and SEO/GBP – mastering both areas and can demonstrate results from either.

• Technically and digitally fit – delivering excellence in campaign creation and launch marketing while building processes that can scale

• Data-driven and master reporting in Excel and PowerPoint, as well as Google Slides.

• Experience in content creation and management of an annual publishing schedule- ideally within a healthcare environment.

• MBA or similar qualifications are a plus.

Benefits

• Competitive compensation

• An amazing team culture

• 401K with a 3% employer match

• Healthcare, Dental, Vision, and life insurance benefits

• Paid time off, paid parental leave, and paid holidays

• Professional EAP program for team members & household

• Additional coverage options available such as Short Term Disability, Long Term Disability, Group Accident Insurance

Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. If you think you fit the bill and belong on our team, apply today!

Physical demands for Thriveworks positions may include being sedentary for long periods of time. Entering text or data into a computer by means of a traditional keyboard is also a requirement.

Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.

#LI-Remote #LI-JM2

Interested in joining Team Thriveworks? We're thrilled to meet you!

With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of our team:

• Our recruiters and other team members will only email you from an "@thriveworks.com email address.
• Our interviews will take place over Google Meet (not Microsoft Teams or Zoom)
• We will never ask you to purchase or send us equipment.

If you see a scam related to Thriveworks, please report to infosec@thriveworks.com. You can contact employment@thriveworks.com with any questions or concerns.

Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.

By clicking Apply, you acknowledge that Thriveworks may contact you regarding your application.