VP, Of Marketing

WHO WE ARE:

We're a Southern California company at home in San Diego. SportRx started with a single thought, can we put high quality prescription lenses in our sunglasses? Our opticians figured it out, and for over 20 years we've specialized in custom prescription sunglasses for virtually every sport.

That is just the beginning.

Every day we dedicate ourselves to helping everyone see better. Whether you're shopping for eyewear online or walking through our doors, we know having clear vision means enjoying what you love. We strive to create the best prescription eyewear you'll ever wear, tailored uniquely for your activity and vision needs.

WHO WE ARE LOOKING FOR:

We are seeking a visionary Vice President of Marketing to steer our brand into its next chapter of growth and innovation. With a robust presence across digital landscapes, particularly on YouTube, and a commitment to engaging deeply with our community at local events, we've cultivated a unique space in the sports eyewear industry. We're looking for a strategic leader to amplify our voice, harness our strengths, and unlock new opportunities for connection and growth.

WHAT YOU WILL DO:

• Strategic Leadership: Spearhead our overall company growth by crafting ambitious, data-driven marketing goals and objectives. Your vision will guide our journey, from setting the marketing strategy to adapting in real-time to the market's demands.
• Innovative Brand Storytelling: Develop and oversee a compelling brand narrative that resonates across all marketing channels, ensuring consistency in messaging and positioning. This includes leveraging storytelling to enhance brand identity and connection with the audience.
• Collaborative Excellence: Act as the linchpin between our sales, ecommerce, and customer service teams, ensuring seamless integration and cooperation across departments to achieve unified business goals.
• Content and Community Mastery: Elevate our brand through compelling content and community engagement. Whether it's through our YouTube presence, impactful local events, or dynamic influencer partnerships, your strategies will deepen our connection with our audience and attract new fans.
• Data-Driven Decision Making: Keep a pulse on the latest trends, analyzing performance analytics, website traffic, and product insights to refine our approach continually. Your ability to interpret complex data will inform innovative ecommerce strategies and optimization Of Marketing campaigns for maximum impact.
• Budget Management and ROI Optimization: Oversee the marketing budget, ensuring that investments are aligned with business goals and deliver a strong return on investment. This includes cost management, resource allocation, and performance analysis to optimize marketing spend.
• Influential Communication: Regularly update and advise the board of directors on marketing initiatives, ensuring transparency and alignment at the executive level. Your insights will not only inform but inspire, highlighting the impact of our marketing efforts on the company's trajectory.
• Team Development and Leadership: Build, mentor, and lead a high-performing marketing team. Your dedication to hiring and training will foster a culture of excellence and innovation within the department, driving us forward.
• Partnership and Influence: Manage and cultivate relationships with business units, external partners, agencies, and consultants. Your ability to navigate and leverage these relationships will be key to executing our vision and expanding our reach.
• Customer Retention and Engagement: Oversee the creation of effective email campaigns and retention strategies that enhance customer lifetime value. Your approach will ensure our customers' journeys are not just satisfactory, but exceptional.
• KPI Management: Establish and monitor Key Performance Indicators for the marketing department, setting the standard for success and accountability. Your leadership will ensure our goals are not just met but exceeded.

WHAT WE OFFER:

You will have benefits such as Medical, Dental, 401(k), Life Insurance, Health Savings Account, Flexible Spending Account, Competitive Salary, Flexible Paid Time Off, Snack/Drink Room, and Employee Discounts. This full-time position offers a competitive salary ranging from $150,000 to $200,000.

WHAT NOW:

If you are interested in joining our team and committed to helping us achieve our goals with passion & the drive to make a difference, we want to hear from you! Don't wait - apply now and take the first step towards a fulfilling career with endless possibilities. Let's work together to make great things happen!