Vp Of Marketing

Why you’ll love the job...

The Honeyfund Hive (our members) is a community of fearless and authentic people in love, who are preparing to commit to and build a lasting marriage together. Honeyfund’s mission is to provide them with financial support, community, tools and information to succeed in planning an authentic wedding, taking a fantastic honeymoon, and building a successful marriage, with the help of their friends and family.

As VP of Marketing, your mission will be to continually grow and expand Honeyfund’s customer acquisition strategy, and collaborate with other teams on brand loyalty, repeat business and referrals.

You will take overall responsibility for the marketing results of the company, creating and executing strategies with your team of Marketing specialists, which you will be responsible for growing and managing. You will be responsible for the customer journey including messaging, targeting, positioning, creative development and other marketing activities that communicate with, attract and engage paying customers. You will report directly to the CEO, sit on the leadership team, and bring input to the product and company strategy based on your results and analysis.

Responsibilities:

• Marketing Planning – work directly with the CEO planning the company’s winning marketing strategy, with a 10x growth focus.
• Oversee these marketing functions:
• Digital Advertising – oversee digital ad campaigns that perform
• SEO – manage an agency or in-house SEO staff
• Content marketing -- Develop a content strategy that ensures Honeyfund is top of mind for wedding planning couples
• Influencer and affiliate marketing–ensure the company’s brand is well understood and promoted among influencers and affiliates
• Social Media – Oversee social media activities that create awareness and engagement across Instagram, Pinterest and others.
• Email Marketing/Marketing Automation – develop a workflow to effectively communicate with email contacts, grow lists and nurture subscribers throughout the customer lifecycle to drive repeat business.
• PR/Media Relations – Both owned and earned PR to communicate important company messaging to all stakeholders via an outsourced or internal PR team.
• Traditional Advertising –Where appropriate incorporate event, print, radio, and/or outdoor advertising.
• Management – continue to grow and develop Honeyfund’s superstar marketing team to execute and expand our marketing results.

Why we’ll love you...

• Growth capable - you’ve scaled a customer base by 10x minimum
• Agile and adaptable – someone who has thrived in marketing leadership blending creativity with hard data
• 8-10+ years of experience in marketing leadership showing increased responsibility over time
• Broad marketing experience including brand, growth, digital, communications, PR, etc.
• Data driven approach using insights to drive strategy
• Experience operating a fast-growing brand and bringing it to scale
• Leadership experience – focused on team development and growth
• Professional and proactive work ethic – a positive collaborator
• Proven ability to manage a budget to maximize ROI
• Ability to focus on top priorities and drive results
• Willing to roll up your sleeves and get stuff done as you grow the team
• Tech proficient – able to manage team members who use marketing technology that powers e-mail management, social media, SEO, analytics, tag management, and marketing automation
• Bachelor’s degree or higher in business, marketing, communications, or related field
• You thrive working from home
• High competence in project and stakeholder management
• Excellent interpersonal, written and oral communication skills

Experience we'd love you to have...

Optimal candidates will have experience with several of the following:B2C applications, e-commerce, marketplace, travel

Compensation

$225k DOE

Honeyfund is a proud equal opportunity employer and celebrates our employees’ differences regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability or veteran status.

Job Type: Full-time

Pay: From $225,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: Remote