Fabletics is currently looking for a VP-Creative Director.
How Do You Fit In?
We are seeking an experienced and visionary leader to lead our creative team and oversee the creation, development and quality of all our initiatives across our women's, men's and Scrubs business. The VP of Creative will lead a super charged creative team and will have an extensive background and creative experience with a strong focus on consumer brands.
This individual will have the ability to be a clear, strategic and innovative thinker with the ability to solve for any type of marketing and creative brief or problem.
They will have a strong and consistent creative vision grounded in storytelling, but will also be flexible in their approach, finding a balance between inspiring campaigns that enhance the brand and direct-response content that fuels the business.
They will be responsible for developing and executing strategically inspired and creatively led, omni channel campaigns that provoke a relationship with consumers across all touchpoints. With direct oversight of brand creative, including celebrity and editorial campaigns, site experience, video, product photography, styling, art direction, graphic design and shoot production, the VP-Creative Director will establish, build and consistently inspire the creative team to develop innovative concepts that result in world-class experiences.
The right candidate will inspire and lead by example, empowering the team to flourish in a fast-paced environment. This individual will showcase great human and leadership skills with the ability to juggle competing priorities while never taking their eye off the ball in coaching and developing their team.
What You Will Do:
- Bring the brand to life in a highly disruptive and compelling way, creating new, engaging and innovative multi-dimensional creative campaigns each month.
- Understand specific business, brand, marketing and creative goals; prioritize initiatives and allocate creative resources as appropriate.
- Work closely and effectively with multiple internal teams and business partners to pitch and land campaign concepts that support brand and business objectives.
- Develop and execute seasonal and monthly creative campaigns aligned with pre-determined product stories that build brand awareness while driving traffic and hitting key KPI and revenue targets.
- Develop creative direction and oversee photography, styling and design of all brand and marketing materials, including but not limited to: creative campaigns, editorial campaigns, video content, social content, mobile and desktop site experiences, marketing and email communications, retail windows, signage and in-store imagery, direct mail campaigns, direct marketing pieces, product and retail packaging and more.
- Direct creative and photo studio teams to ensure creative vision is maintained across all touch points while delivering high quality materials accurately and on time.
- Build and maintain strong working relationships with cross-functional creative teams to create the most impactful video spots, social channels and acquisition experiences.
- Partner with cross-functional Marketing, Public Relations, Merchandising, Design, and Product teams to ensure the creative team and the content they produce is working collaboratively and efficiently across the brand and business.
- Recruit, hire, onboard, manage and develop a team of Creative associates across a wide variety of disciplines.
- Consistently challenge self and team to deliver leading edge creative campaigns and content while embracing the demands and pace of a high growth company.
- Minimum 10 years of creative leadership experience with strength in digital and a profound understanding of consumer centric brands in the sports & entertainment industry.
- A highly collaborative leader and team player with a proven track record in effectively hiring, leading, directing and managing a group of cross-disciplinary teams while promoting conceptual thinking and inspiring others.
- Proven success in conceptualizing, developing and implementing new, innovative creative ideas.
- A strong collaborator with the ability to effectively manage opposing viewpoints and productively take and respond to feedback from others.
- Strong industry relationships with photographers, model agencies and production companies; ability to effectively direct outside vendors to deliver on campaigns and content.
- Ability to set up efficient and effective processes and manage and meet deadlines.
- Ability to succeed in fast-paced environment, including quickly and accurately assessing opportunities to determine best approach.
- Ability to work within budget, effectively allocates resources, and meet deadlines.
- A solid understanding of digital media, ecommerce and marketing; an ability and a desire to adapt to the changing landscape of technology.
- A customer-centric approach that balances creative vision and key metrics in all decision making.
- Strong portfolio of relevant work.
Compensation & Total Rewards:
At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:
-Hybrid Work Schedule*
-Unlimited Paid Time Off*
-Summer Fridays*
-Healthcare Plans
-Employee Discounts
-401k
-Annual Bonus Program
-Equity Program*
-And More
*Varied for retail and fulfillment roles
The annual base salary range for this position is from $246,600 - $286,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.
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About TechStyleOS
TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow-across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.
Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.
We encourage you to apply regardless of meeting all qualifications and/or requirements.