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Form of workSocial Media Marketing Lead
Wilmington, DE
As a Barclays Social Media Marketing Lead, you will be responsible for leading and managing all existing US Consumer Bank owned Social Media channels, including new channels in the future. You will also have the opportunity to explore emerging Social Media channels such as TikTok. Our current platforms include Facebook, Instagram, X, and the Barclays LinkedIn USCB page. The Social Media team supports Social Media campaigns and efforts of our card partners, providing expertise and governance aligned with all of Barclays control processes.
Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.
We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.
What will you be doing?
Managing vendor contracts and serving as first point of contact for social channel platforms such as Sprinklr
Providing creative oversight for the Social Media component of key launches/refreshes to ensure all communications are clear, cohesive, and will drive increased account volumes
Providing enterprise oversight to all USCB Social Media to align with procedures and controls as part of the Social Media framework under the Reputation Risk pillar
Ensuring all Social Media activity is aligned and adherers to Social Media governance standards and processes
Serving as a channel expert and providing guidance to the Social Care team who interface directly with customers through Social Media
Overseeing development of Social Media that is consistent with Barclays brand and ensure the quality, consistency, and customer-friendliness of all our Social Media
Partnering with Corporate Communications to utilize LinkedIn to elevate thought leadership, drive engagement, attract potential talent and deals, and inspire colleagues
Leveraging critical thinking skills and data analysis to drive process improvements to increase productivity, reduce turn times, and exceed campaign targets
What we're looking for:
Bachelor's degree is required
Extensive experience in a major corporation, preferably a credit card bank, supporting marketing and Social Media strategy and channel management
Extensive knowledge of credit card marketing in Social Media channels
Solid understanding of the end-to-end process of Social Media campaign development and timelines as it relates to hitting business targets and customer engagement metrics
In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:
Empathy: An ability to see a situation from another person's perspective
Ownership: A strong sense of pride in your work
Connection: Build relationships with partners and colleagues
Innovation: Openness to finding creative solutions
Persistence: Desire to go above and beyond when necessary to get the job done
Collaboration: Work well with others while building projects together
Skills that will help you in the role:
Ability to be detail oriented, can work well in cross-functional teams, be able to drive strategic agendas, and make strategic recommendations
Have an instinctive approach to understanding what makes effective customer communications, augmented by outstanding observational skills
Solid experience and an eye for creative execution with detailed knowledge and experience working with Social Media channels in a highly regulated industry
Excellent communications skills, both written and spoken; ability to effectively communicate with business partners and senior leaders
At Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded. We focus our energies on making every customer engagement better than before.
Where will you be working?
Barclays' Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.
We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.
#LI-Hybrid
