Foundation Building Materials (FBM) is a leading North American distributor of building materials focused on meeting and exceeding the needs of local construction trades with best-in-class products and services. Based in California, FBM has more than 6,000 employees in more than 300 locations the U.S. and Canada. FBM’s core values – safety first, a focus on customers and team members, honesty and integrity – form the foundation for an outstanding customer experience that is recognized across the industry.
Company Overview: Foundation Building Materials (FBM) is a leading construction materials distribution company that serves the commercial and residential construction markets across North America. With a commitment to innovation, quality, and customer satisfaction, FBM provides a wide range of construction products and services to contractors and builders. We are seeking an experienced and dynamic professional to join our team as the Vice President of E-Commerce.
Position Overview: As the Vice President of E-Commerce, you will lead the strategic development and execution of our online sales initiatives. This senior leadership role is instrumental in driving the growth of our e-commerce platform, optimizing the customer experience, and ensuring the overall success of our online sales channel.
Key Responsibilities:1. E-Commerce Strategy:
- Develop and implement a comprehensive e-commerce strategy aligned with business goals and market trends.
- Lead the identification and pursuit of new e-commerce opportunities, channels, and technologies to enhance the company's online presence.
- Integrate E-Commerce within the company’s broader business initiatives.
- Oversee the design, functionality, and user experience of the company's e-commerce website.
- Collaborate with cross-functional teams, including IT, marketing, and sales, to ensure the seamless integration of e-commerce activities with other business functions.
- Implement best practices for website optimization, ensuring high conversion rates and customer satisfaction.
- Lead and mentor a team of e-commerce professionals, providing guidance and support in achieving departmental and company goals.
- Foster a culture of innovation, collaboration, and continuous improvement within the e-commerce team.
- Build relationships with key members of the national organization.
- Ensure an exceptional online shopping experience for customers, from browsing to checkout and post-purchase support.
- Implement customer feedback mechanisms to continually enhance the e-commerce platform based on user insights.
- Develop and maintain customer service standards for online transactions.
- Collaborate with the marketing team to develop and execute digital marketing campaigns to drive traffic and sales.
- Utilize data-driven insights to optimize digital marketing efforts, including SEO, SEM, email marketing, and social media.
- Evaluate and implement new technologies and tools to enhance the functionality and efficiency of the e-commerce platform.
- Collaborate with IT teams to ensure the seamless integration of e-commerce technologies with existing systems.
- Develop and execute strategies to drive online sales growth, including promotions, partnerships, and customer loyalty programs.
- Analyze sales data and trends to identify opportunities for expansion and improvement.
- Collaborate with the sales team to integrate e-commerce initiatives with traditional sales channels.
- Develop and manage the e-commerce budget, ensuring efficient allocation of resources.
- Monitor and analyze financial reports to track e-commerce performance against budgetary goals.
- Bachelor's or Master's degree in Business Administration, Marketing, or a related field is preferred.
- Minimum of 10 years of experience in e-commerce, with at least 5 years in a senior leadership role.
- Proven track record of driving successful e-commerce strategies and initiatives.
- Strong understanding of online retail trends, technologies, and customer behavior.
- Excellent leadership, communication, and interpersonal skills.
- Analytical mindset with the ability to use data-driven insights to inform decision-making.
- Experience in the construction or distribution industry is a plus.