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Form of workJob Description
Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes.
Zenoti powers more than 22,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.
Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte's 2020 Technology Fast 500™ and unveiling a new brand video. We are also proud to be recognized as a Great Place to Work-CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness.
To learn more about Zenoti visit: https://www.zenoti.com.
As the Vice President of Marketing at Zenoti, you will be a strategic leader responsible for developing and executing the Demand Generation strategy. The ideal candidate will have a proven track record in running successful digital marketing and lead generation campaigns within the Vertical SaaS space, coupled with expertise in branding and market positioning.
Key Responsibilities:Demand Generation:
- Drive Demand Generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships.
- Experience in designing and driving outbound ABM campaigns.
- Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance.
Team Leadership and Development:
- Build, lead, and inspire a high-performing marketing team focused on client acquisition and retention.
- Foster a culture of innovation, collaboration, and continuous improvement within the marketing department.
Cross-functional Collaboration:
- Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies.
- Provide marketing support for product launches and other key initiatives.
Metrics and Reporting:
- Establish and monitor key performance indicators (KPIs) specific to marketing efforts.
- Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals.
Organizational Initiatives:
- Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans.
- Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable.
- Experience in building and managing large globally distributed teams.
- Experience with CRM (Salesforce) and digital marketing tools and technique.
- Demonstrated success in developing and executing digital marketing and lead generation campaigns.
- Strong experience in branding, positioning, and market messaging.
- Excellent leadership and team management skills.
- Analytical mindset with the ability to leverage data for decision-making.
- Strong communication and presentation skills.
Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
