Vice President Director, Connections Strategy (Pharma Crm)

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

As VP/Director, Connections Strategy focusing on CRM your comprehensive marketing, martech, and CRM expertise will be essential to supporting and inspiring strategic direction for client engagements in the pharmaceutical industry.

Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

• Leading the analysis on how consumers interact with CRM communications through research and rigorous data analysis of performance data and segmentation insights
• Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
• Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences
• Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
• Assessing CRM maturity and opportunities for improving lifetime value
• Leading the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
• Crafting stories based on the motivation behind those behaviors to reveal what is the value exchange for establishing a direct relationship between the brand and its customers and be able to deliver on that promise
• Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
• Leading the evolution and ongoing management of a connections toolkit – a consistent approach to Connections Strategy outputs
• Becoming a trusted client advisor, keeping them apprised of competitive activity, cultural shifts, consumer trends and best practices across addressable channels
• Facilitating a variety of client workshops from crafting a client’s strategic vision to building a prioritized set of customer experiences
• Supporting business development efforts and delivering high-quality and compelling recommendations

This crucial role requires a depth of expertise (10-12 years), including a track record of impactful work experience and professional ingenuity – which means you are:

• A digital media-savvy marketer and passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
• A proven track record in leveraging data driven segmentation to build customer centric strategies
• A CRM expert who understands how data and technology enable personalization at scale
• A strong analytical thinker and translator with exceptional research dexterity, to uncover the data and insights that drive strategic communications planning and implementation
• A cross-channel thinker with exceptional knowledge of CRM, who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution
• A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
• A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners
• An approachable manager with a strong history of team oversight and talent development; known for an ability to coach, educate and grow junior talent
• Excellent relationship skills able to work with cross-functional teams and has a service-oriented mindset
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
• Experience in pharmaceutical marketing

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

“Compensation Range: $121,000 - $191,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 03/27/2024.