Vice President, Data Intelligence (Analytics And Product Development)

Company Description

We're Arc—lead shopper and retail agency within Publicis Groupe. Let's face it, with more distractions out there than a TikTok FYP, shoppers are actively resisting brands like never before. That's why we do everything in our power to make our clients totally irresistible. Like, fresh out the oil, French fry-level irresistible. And because we're great at what we do, we made it our whole Thing. We call it Irresistible Commerce. We start by figuring out what's standing in the way of growth and provide compelling creative solutions that are personal, valuable, and a whole lot of fun. And not to brag, but it's the reason we're recognized by Adweek, ANA's Reggie Awards, and the Effies… and why Ad Age has named us a Best Place to Work.

Okay, well, maybe that was a little brag.

For every role, we ask three things—work hard, have fun, be kind. We're an ego-free, human-first company and we'd love to stay that way. Let's get started.

Job Description

The VP, Analytics and Product Development will lead in delivering data-driven, actionable insights and spearheading innovative Product Development initiatives on behalf of our clients. Ideal candidates will have a robust background in analytics, data science, Product Development, shopper/omni-commerce marketing, and a deep understanding of the technologies, platforms, and best practices that define the digital, retail/shopper media, and marketing spaces. This role involves orchestrating measurement, optimization, and Product Development strategies for a cross-channel, multi-discipline team.

Key Responsibilities:

• Develop innovative measurement strategies and oversee analyses designed to gain a deep understanding of consumer/shopper behavior and communications performance.
• Spearhead the strategy and development of new data-driven products and services in the commerce space.
• Provide hands-on consultancy and support to clients and project teams, championing the integration of Arc products and analytic solutions to meet client business objectives
• Stay ahead of emerging trends in the digital, retail, and shopper media landscape, with a track record of applying emerging trends and technologies to create value for clients and innovative product solutions.
• Derive insights from data to create a compelling narrative that moves internal and external stakeholders to act on recommendations.
• Create visually compelling presentations of reporting and insights that allow a client to easily evaluate performance relative to their business objectives.

Build relationships:

• Cultivate relationships with key agency team members including Strategy, Creative, Customer Experience, and Business Leadership, to integrate Analytics and Product Development with broader business strategies
• Build and maintain strong client relationships, identifying opportunities to solve additional client problems
• Build and lead high-performing, collaborative, cross-functional teams of analysts, data scientists, and developers to
• Accountable for executional excellence across all client work and able to ensure deliverables are focused on actionable insights.
• Mentor junior level team members to be strong analytics partners to their clients.

Qualifications

• Minimum of 10+ years of agency or analytics experience (commerce / shopper marketing experience preferred)
• Proven leadership in large-scale and complex marketing Analytics and Product Development engagements.
• Demonstrated mastery in the digital analytics space with a track record of innovation in Product Development.
• Experience working with quantitative and qualitative research data.
• Has demonstrated thought leadership within their organization by becoming a subject matter expert within an analytics environment.
• Exceptional communication and presentation skills with the ability to explain complex concepts to diverse audiences
• Familiarity with working alongside developers, with a strong understanding of development life cycles and modern development practices.
• Knowledge of data science principles, including but not limited to statistical analysis, machine learning models, and data mining techniques.
• Strong track record of business development.

Additional Information

Compensation Range: $159,500 - $200,000 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will end 4/12/2024.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encourages employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Arc is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth, related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service, and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.