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Form of workJob Description
About Razorfish Health
Razorfish Health is unique among the roster of the largest healthcare agencies. Here’s why:
At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.
We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients’ brands.
We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.
In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.
Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth
Twitter: https://twitter.com/RazorfishHealth
Job DescriptionOverall Summary
Razorfish Health is looking for an amazing VP, Account Director that is ready to help us create the experiences that change lives. The VP Account Director is responsible for managing and growing the client relationship, and expanding services/business, on one or more large client accounts. The ideal candidate will have a proven record of maintaining the ultimate accountability for client satisfaction, increasing account revenue and overall growth, and experienced as a team leader. Responsibilities for the Account Director are as followed:
Client Focus
May own the client relationships at the mid-senior level within the client’s organizational hierarchy
With VP/Director, responsible for setting and managing client account expectations
Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client's brand and support the client's business objectives.
Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication
Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.
Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate
Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue
Manages profit and loss responsibility for assigned clients as well as financial forecasting
Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed
Internal Focus
Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services
Responsible for understanding the account dynamics and mobilizing Razorfish Healthware resources to most effectively meet account requirements
May be asked to participate in new business
With Project Manager, contributes to the development of project timeline and budget
Provides leadership, support, and ongoing guidance to members of his/her assigned project team.
Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client's business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client's goals/expectations
Monitors trends in the digital marketing and advertising industry, and client industry verticals.
Other requirements
Demonstrated ability to lead a team in a highly collaborative environment to develop and execute digital advertising/marketing strategies for clients in the healthcare space.
A strong, strategic customer service orientation, and the ability to form long-term relationships with mid-senior level partners within client organizations
Must be able to motivate and lead others in the development, direction and execution of online communication initiatives. Some prior staff performance management experience is strongly preferred.
Demonstrated budget management experience for client projects, including prior experience developing fees and budget allocation models
Strong strategic, analytical skills and effective problem-solving skills, including the ability to develop return on investment (ROI) models. Must also be able to exercise positive judgment to assess situations, evaluate options and make decisions, and draw
Qualifications
7 – 10+ years of relevant experience in the account services field within the advertising industry, management consulting discipline or a similar industry required
Medical communications experience
A minimum of one (1) year of prior staff management, development and mentoring experience preferred
A minimum of three (3) years of experience as a Sr. Account Manager; or one (1) year as an Account Director strongly preferred.
Bachelors Degree Required
Experience in Marketing/promotion experience with healthcare brands is required
A demonstrated track record of expanding business with existing customers (upselling); and experience supporting new business pitches required
Additional Information
All your information will be kept confidential according to EEO guidelines.
About Publicis Health
Publicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.
With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.
Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth
Twitter: www.twitter.com/PublicisHealth/
Not all applicants will be contacted. Publicis Health is an equal opportunity employer. No vendor/agency solicitation please.
Compensation Range: $115,500 - $194,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/12/2024.
