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Form of workJob Description
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job DescriptionWe’re looking for an outstanding VP, eCommerce Strategy leader, someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple clients and partners. This is a unique opportunity for an experienced eCommerce media expert to drive outcomes for Haleon, which represents 5 Categories of Brands and Portfolio Scale efforts in the Health and Wellness Space.
Sound like you? Read on.
What you’ll do:
The VP, eCommerce will be the lead of our Commerce COE for Haleon, which means maintaining relationships with retail partners, integrating ecommerce strategy, overseeing investment retail workstreams, and developing and implementing best practices across the team. You will be the connector across the agency teams and client teams and will be responsible for driving commerce across the full funnel and working with Data and Analytics to develop Commerce Learning agendas. You will serve as the main point of contact across senior clients and act as a leader across the full agency team.
Day to day, your role includes:
Manage growing eCommerce team in the planning and activation of campaigns across retail commerce space, including: Amazon (search and display), Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo and Citrus As
Interpret client needs, and develop strategic solutions that address the needs and goals for their business
Partner closely with Search, Precision, and Paid Social counterparts to ensure commerce plans fit within overall go-to-market approach
Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
Responsible for presenting strategic recommendations, soliciting feedback and ensuring team is able to execute on strategy to effectively hit client goals
Manage, optimize, and expand programs for all performance marketing channels to maximize the sales and strategic KPIs (new customer acquisition, lifetime value, etc.)
Partner with agency leads across Creative, Technology, and Strategy to deliver connected commerce plans to our clients
Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients
Support in any new business pitches and related work as required
Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed
We’re looking for an exceptional media leader, which typically includes:
8-10 years of media planning and buying experience, with at least 5 years in digital commerce role. A background in shopper marketing and in-depth knowledge of the retail commerce landscape is critical
Strong command of commerce platforms, syndicated research tools, and reporting resources such as Amazon, Walmart Media Group, and Roundel
Deep relationships in the commerce industry, including with publishers, tech platforms, and brand teams
5-8 years of people managing experience, overseeing five or more reports in an account management/client services team
Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
Able to package, merchandise, and sell in concepts and new opportunities
Strategic thinking and able to see the bigger picture
Self-starter with ability to work independently and in a collaborative team setting
Got what it takes? We’d love to hear from you.
Additional Information
For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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