Vice President, Analytics

About January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times including being a best place to work, 2023 NRF Digital Agency of the Year, 2024 NRF Partner of the Year, seven-time INC 5000 fastest growing company, and numerous times for our tactical and strategic excellence.

About the Role:

January Digital is searching for a VP, Analytics to be our in-house media analytics expert. This role will report into our CEO and be responsible for building and governing a team while providing guidance and infrastructure that allows our business to scale. We're looking for a strategic business partner who enjoys taking ownership and responsibility for both our long term vision and team leadership to execute best-in-class data infrastructure and client analytics. This ideal team member will be both an entrepreneurial builder and an educator who can bring along a variety of business associates and clients into this vision. We are not seeking a data scientist, per say, but rather an analytics leader and business builder who is as comfortable speaking in front of a room as they are digging into data trends. This individual will lead a team comprised of data engineering, data visualization, and data analysts.

Responsibilities

• Develop the short and long-term vision, goals, and measurement for the analytics organization.
• Create forward thinking and industry leading analytics capabilities, offering our clients unparalleled insight into their customer trends, media metrics, and overall business drivers.
• Further establish January Digital's data collection infrastructure including tools, processes, etc.
• Further establish January Digital's proprietary analytics structure including methodologies, framework, techniques, KPIs, metrics, test & learn processes
• Continuously evolve the analytics roadmap, with insight from clients and colleagues, and an eye for the future
• Manage the analytics P&L for the company with a goal of long-term sustainability
• Lead the conversation on analytics, data understanding and data action across our internal organization and directly with client contacts and the press
• Lead a team of directors, managers and analysts in their career paths, including training, mentoring and career guidance
• Develop trusted relationships and clear communications with internal stakeholders, executive team members and key contacts in client organizations
• Build a scalable and repeatable system for delivering analytics to exceed client expectations
• Create an organization that can conceptualize, create and implement best in class data understanding and measurement solutions
• Effectively manage and inspire a cross-functional analytics team ranging from engineers, visualization artists, and data scientists
• Actively participate in business development with our executive and business development director
• Stay up to date on industry trends and deliver proactive thoughtful client- and industry-facing thought leadership about data understanding and analytics
• Collaborate with internal technical teams to ensure accuracy of data, technical infrastructure and implementation

• Travel Requirements: Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Requirements

• 12+ years' experience in advertising effectiveness with a focus on consumer understanding, measurement and attribution
• 5+ years building and managing a data or analytics team
• Extensive experience with website analytics tools (GA4 or Adobe Analytics) required
• Extensive experience with business intelligence tools (Datorama, Looker, Tableau, Avora, R, etc.) required
• Extensive experience with MMM, MTA, incrementality, and Brand Health solutions required
• Extensive experience with Cloud based data warehousing (Snowflake, AWS, Big Query)
• Hands-on experience in implementing Machine Learning (ML) and Artificial Intelligence (AI) solutions in existing organizations
• Proven experience in executing Multi-touch Attribution (MTA) models within businesses, with a solid understanding of market dynamics, tracking, and effectiveness measurement
• Experience and understanding of Cloud-Based API solutions and data architecture, to effectively address and manage business data needs.
• Experience managing teams using programming languages like Python and Javascript.
• Understanding of data privacy constraints and regulations across global markets
• Experience with statistical methods and vendors (regression, classification, supervised and unsupervised learning, etc.)
• Extensive experience working with offline media and digital media data; Extensive experience with TV / Advanced TV a plus
• Extensive experience within Retail and CPG in a marketing capacity strongly preferred.
• Familiarity with media tagging and tag management solutions
• Must have knowledge of 3rd party vendors and their measurement methodologies
• Solid project management and organizational skills
• Strong management and talent development skills
• Strong client management and relationship building skills
• Strong P&L management experience

Benefits & Perks

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room

January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team.

The base salary range for this role in Dallas, TX is $175,000 - $195,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

#LI-Hybrid