AddressPosition Summary
You will develop and implement marketing programs to achieve the strategic goals of the Timberland PRO business and establish control-related standards and procedures.
Join the Timberland Family
Founded in 1973, Timberland® is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel, and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.
At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.
Timberland is a VF Corporation brand. VF is one of the world’s leading apparel, footwear, and accessories companies with socially and environmentally responsible operations and a commitment to delivering innovative products and creating long-term value for its employees, customers, and shareholders.
To learn more about Timberland and share in our mission to step outside, work together and make it better, visit one of our stores, www.timberland.com , or follow us @timberland (http://www.timberland.com) .
Director – Brand Marketing (Timberland PRO)
You'll be a trusted member of our team directly reporting to the Vice President, Marketing Americas. You will have a team of five with three direct reports: Senior Manager, Brand Voice; Senior Manager, Commercial Marketing; Country Manager, Canada. You will collaborate and liaise internally with PRO Leadership, Sales, Product Creation, and Planning, and externally with accounts and agencies.
How You Will Make a Difference
What you will do:
Own the brief for all media-related activities, including working with the in-house Media team to direct external agencies to develop a yearly media plan across all mediums: television, radio, print, Out-of-Home (OOH) advertising, digital, and social media for PRO industrial and occupational markets
Conduct and draft a media analysis post-campaign to assess success and make recommendations on a go-forward strategy
Provide strategic direction to the teams that manage external agencies, including media buying and public relations, on a day-to-day basis to communicate the brand message to category influencers, the trade, and end consumer
Provide strategic direction to internal and external creative teams to ensure achievement of seasonal goals and consistency with Timberland brand positioning and innovative platforms (to include OOH, in-store, fixtures, radio, direct mail, and look books)
Develop seasonal advanced planning calendars that align with sales’ distribution plans to ensure the communication and marketing promotions are consistent and executed promptly (to include packaging, naming, and seasonal point-of-sale (POS))
Partner with internal web creative and eCommerce teams to ensure the Timberland website is current, refreshed as necessary, and seasonal product stories are being told
Manage the marketing budget, regularly analyzing program performance of initiatives to increase spending, program efficiencies, and improve return on investment (ROI)
How you will do it:
Work collaboratively across the PRO team to understand the product and market as a way to target messaging and campaigns effectively
Recruit, develop and motivate direct report(s) to create a high-performance culture where managers lead by example
Conduct market visits to stay abreast of market trends, gain competitive insights and understand Timberland PRO’s presence in the market
Support the Vice President, Marketing – Timberland Americas with the development of long ranger plans
What success looks like :
You are adaptable with innovation and innovative thinking while continuously learning and driving results
With your management skills in business acumen, customer focus, driving execution, operational decision making, and selecting talent, you will build strategic work relations with trust, communication, and commitment while leveraging cultural diversity
In building and maintaining a successful team, you coach and develop others with empowerment and by facilitating change
Skill for Success
Years of Related Professional Experience: A minimum of 10 years of progressive experience in Brand Marketing, preferably in the industrial footwear or apparel industry, with five years of managerial experience
Formal education and subsequent undergraduate/graduate degrees, such as a bachelor’s degree, preferably in a related field (a Master of Business Administration is preferred), are nice, but we are most interested in your total experience and professional achievements.
What we expect you already know/have :
In addition to being a self-starter, highly organized, and able to work well with individuals at all levels, as the ideal candidate, you will have
Knowledge of television, radio, print, OOH, digital, and social media channels
An understanding of the market and consumer trends to effectively target marketing efforts at the PRO consumer
The ability to interface with internal teams and external agency partners; namely, media buying, social media, and public relations
Highly developed analytic and reporting capabilities
The ability to brief in and assess creativity based on strategic goals
Strong written and presentation skills (required)
Proficiency in Microsoft Office Products
The ability to travel overnight domestically up to 25 percent of the time
What we will teach you :
Career ownership, enabling you to build your knowledge and experience across different brands and even other countries
To thrive in a supportive feedback-based culture where respect and integrity guide us in what we do
How to grow, both professionally and personally, with tailored training – from a thorough induction to ongoing online and face-to-face training
Be part of an inclusive environment where people of diverse backgrounds, lifestyles, and nationalities love working together
To inspire others to step outside and make it better, make a difference by using purposeful actions first and encourage others to join you, believe in collaboration and work to create positive transformations, and initiate and propose bold ideas for innovation, development, and progress.
VI Guiding Principles : Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits (https://www4.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30716&co_affid=vfcorp) and click “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities, and experiences they cherish through our family of iconic outdoor, active, and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals together. This is our calling. Learn more at vfc.com .
We just have one question. Are you in?
Hiring Range:
$140,800.00 USD - $176,000.00 USD annually
Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us atpeopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
