Address
Form of work
Under the general supervision of the Account Supervisor and the Executive Director of Client Services, performs the following:
Develops comprehensive communications plans for assigned products which support approved marketing strategies.
o Conducts input sessions with Clients, Agency, Public Relations and Professional Communications to discuss communications plans for new product opportunities, new product launches, and annual marketing plans.
o Develops creative platforms for assigned brand(s). Provides strategic input for Creative Team of Copywriter and Art Director and participates in creative development sessions. Prepares creative platform prior to campaign development.
o Presents recommended consumer and professional audience campaigns and tactics to Clients, with the assistance of key Agency Account Management and Creative staff, when appropriate.
o Investigates and recommends innovative media and sales promotional opportunities. Works closely with Media Analyst in developing media schedules. Meets regularly with journal and video representatives to keep current on industry trends/information.
40%
Manages development of Clients' projects, from initiation to completion, on time, within budget and on strategy.
o Communicates with the Account Supervisor on a regular and consistent basis as to the status of the account, meetings, issues, etc.
o Communicates effectively with all Agency personnel to ensure assigned projects are correctly executed, on time and within budget.
o Conducts strategy review meetings for Creative and Legal/Medical.
o Is ultimately responsible to Clients and Agency management for on-time execution, Legal and Medical accuracy, and satisfactory appearance of assigned communications projects.
40%
Supervises advertising expenditures on assigned products.
o Supplies Clients with accurate, timely reports of budgeted versus actual expenditures.
o Provides budget guidelines to Creative and Production Teams on assigned projects.
o Recommends to Clients budget revisions which adjust to budgeted levels or increase or decrease advertising spends in the face of market or competitive activities.
20%
EDUCATION AND EXPERIENCE
- Bachelors degree required
- Knowledge of advertising agency disciplines including creative, production, personnel management, and project management with at least 6 years classic-full-service health care agency experience strongly preferred. Experience in client-side marketing, marketing research or sales is desirable. Strong interpersonal, organizational, written and oral communications skills must be demonstrated.
ESSENTIAL SKILLS AND ABILITIES
Knowledge of both marketing and advertising is required.
Excellent management, supervisory, analytical and communication skills, both oral and written.
Strong systems organizational abilities.
Proven interpersonal skills.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
