Strategic Marketing Manager

SUMMARY: Assist the Marketing Director with the day-to-day marketing functions. Responsible for developing, coordinating and implementing all aspects and activities of the marketing function including promotions, advertising special events, and public relations. Responsible for developing and establishing policies, procedures and controls. Promote visits to the property through planning and implementing programs marketed to different market segments with a propensity to game. Oversee and implement all phases of the Tour & Travel program. Oversee advertising, database analytics, graphic design and social media efforts within the scope of the marketing plan.
ESSENTIAL DUTIES AND RESPONSIBILITIES: This list of tasks is illustrative ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.

• Develop and implement an effective sales plan to accomplish the departmental goals and adequate frequency of guest visits. Develop and establish policies, procedures and controls for the Marketing Department.
• Oversee and implement all phases of data analysis, to include direct mail, database and player reinvestment matrix.
• Assist Graphic Design with assigned and ad hoc projects, as well as internal and external communication with outside publications and third party vendors and vendor negotiations to meet timelines.
• Assist Graphic Design artist with internal signage and digital needs.
• Coordinates property advertising with inside or outside agencies in order to maintain consistency with marketing strategies and goals with graphic artist.
• Assist Tour & Travel to include bus group analysis and reporting and meeting with the marketing director on a regular basis to make evaluations regarding the tour operators and package levels.
• Develop and implement a group sales program targeted towards regional groups, parties, etc. which have a propensity to game.
• Prepare proformas and postformas with sales and budget impact projections and evaluation reports for each package, group or event.
• Develop and maintain relationships or partnerships with travel agents, hotels, retailers and special interest groups, and work with to develop packages that involve the Company. Coordinate training sessions for tour & travel representatives. Develop and maintain support materials, sales kit, etc. in order to help accomplish departmental goals with regards to sales and casino sponsored events.
• Work closely with all Marketing and Casino employees at offsite functions, coordinate marketing-sales activities for organization by performing duties personally or via subordinate coordinators and/or assistants.
• Meet on a regular basis with Food and Beverage, Facilities and other departments as needed to ensure smooth operation and coordination of all marketing related events.
• Develop or contribute to the development of marketing plans for player's rewards and special events.
• Develops and produces collateral pieces, in conjunction with inside or outside advertising agencies, to promote the property and its activities.
• Create schedules and timelines for all departments to ensure timely drop of all direct mail/collateral.
• Oversee data analysis and all direct mail.
• Responsible for running reports based on information collected during special event, promotions or for detailed marketing analysis.
• Facilitates the flow of information, by organizing and presiding over regularly scheduled departmental meetings.
• Reviews and analyses activities, costs, operations and forecast data, to determine department progress toward stated goals and objectives.
• Maintains a consistent and regular attendance record.

QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
High School Diploma or Associates Degree or Four year college degree in marketing or 2 to 10 years experience in marketing
SPECIAL QUALIFICATIONS:
Data analysis and player data extractions; strong organizational and interpersonal skills required, Familiar with Player Technology systems, Gaming Concepts. Certification and working experience with SQL.
Knowledgeable with Google analytics, online social platforms and website metrics, Proficiency of Microsoft products, Acrobat, Adobe tools to include, Adobe Illustrator, Bridge, Photoshop, Creative Cloud and Viz Explorer.
LANGUAGE SKILLS:
Bi-lingual (English/Spanish) Ability to read, analyze, and interpret documents, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.
MATHEMATICAL SKILLS:
Ability to add, subtracts, multiply and divides in all units of measure, using whole numbers, common fractions, and decimals.
REASONING ABILITY:
Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an Employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the Employee is regularly required to talk or hear. The Employee is also regularly required to stand; walk; sit; and use hands to finger, handle, or feel objects, tools or controls. The Employee is occasionally required to reach with hands and arms, and to sit; climb or balance; and stoop, kneel, crouch or crawl.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an Employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.