Job description
Job Overview
Come join the Quickbooks Marketing Analytics team as a Staff Business Data Analyst for our web acquisition channel. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing new customers to the Quickbooks ecosystem of products. As a web channel analyst, you will drive a deeper understanding of our Web conversion funnel, help identify areas of opportunity, and optimize the site experience for potential and existing Quickbooks customers.
Request
5+ years of experience in web analytics, analyzing web traffic patterns, segment performance, and conversion funnelsExperienced in advanced statistical analysis, test design, and marketing attributionPractical experience constructing data pipelines and ETL utilizing SQL and Python, as well as data solutions from cloud platformsComfortable manipulating and analyzing large complex datasets (e.g. clickstream data) requiredStrong data storytelling skills, with a proven ability to rapidly construct impactful visualization, communicate insights and influence marketing leadershipDeep understanding of AI/ML models in marketing attribution and personalization applicationsExperience working in enterprise web analytics platforms like Adobe AnalyticsBachelor’s degree in a quantitative field or equivalent work experience, advanced degree preferred
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