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Form of workWe're Looking For A: Senior Story Producer to write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:
- Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
- Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to media buying team(s).
- Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand "gurus" and customers (ie testimonials) and other on-camera talent.
- Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
- Analyze performance data, and use data to create incremental video optimizations that scale.
- Become specialized in at least one brand and/or multiple offers and own Storyteller's creative contributions to those brands/offers
- Informally mentor/manage a junior Story Producer and improve their creative output
- Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
- Regularly report on brand/offers performance to ACD and/or CD
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):
- Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking).
- Exceptional copywriting skills
- Mastery of on-set creative leadership
- Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
- Deep understanding of digital mediums.
- A highly creative self-starter who can work both independently and collaborate well with different teams
- Ability to work in a fast-paced and ever-changing environment
- Management and mentorship experience with evidence of success
- 5-7 years writing & directing in a visual medium
- 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience and management experience preferred
- Bachelor's Degree in Writing, Film, or a related field preferred
Golden Perks & Benefits:
- Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
- Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
- Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
- Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
- Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
- Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
- Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is $100,300-$133,800, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
