Sr. Graphic Design Specialist

The Sr. Graphic Design Specialist supports the Boy Scouts of America (BSA) Marketing and E-commerce departments with conceptualizing and design execution of marketing initiatives for the BSA Supply Group division. The position is responsible for producing visually appealing and user-friendly designs for our website, email marketing campaigns, and other digital print assets. Creative expertise will play a key role in shaping our brand identity and driving engagement.

Essential Functions: 

• Creates captivating graphics, illustrations, and visuals for various digital and print materials, to include: store signage, social media content, and other marketing collateral. Uses BSA brand standards to develop and maintain a cohesive visual identity for the organization, and ensures consistency across platforms. Provides design expertise and guidance on various projects.
• Designs and codes responsive email templates for marketing campaigns and communications.
• Collaborates with Copywriter and other Designers to create visually compelling email content that drives engagement and conversions.
• Conducts A/B testing to refine email designs for improved performance. Conduct testing and scheduling functions with Klaviyo.
• Optimizes web assets for performance and SEO.
• Conducts research and gathers feedback to inform design decisions and enhance user interfaces.
• Creates wireframes, prototypes, and mock-ups to illustrate design concepts and functionality.
• Takes an omnichannel approach to each project so that customers experience a seamless shopping journey in-store and online.

• Bachelor's degree in Graphic Design, Web Design, or a related field.
• 8+ years' experience as a Web and Graphic Designer with a strong portfolio showcasing web and email design projects.
• Expert level proficiency using industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
• Proven experience working with email delivery platforms, preferably Klaviyo or similar.
• Knowledge of HTML and CSS skills for coding responsive email templates.
• Knowledge of UI/UX principles and best practices.
• Strong attention to detail and excellent communication skills.
• Ability to work independently and manage multiple projects with tight deadlines.
• Knowledge of JavaScript and other front-end development technologies.
• Knowledge of SEO principles and best practices.
• Must be able to commute to the worksite in Charlotte, NC

The Boy Scouts of America is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.

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