AddressSenior Director Strategic Planning
At our Company, we grow People, Brands, and Businesses! We are seeking a dedicated Senior Director Strategic Planning who will be the management lead of a Strategic Planning group. Responsible for delivering planning support to the agency-client team including competitive insights, syndicated/research data analysis, and custom client research, to drive creative strategy development and agency shopper communications. Responsible for partnership between IN client service and creative and the assigned clients functioning as the ‘voice of the shopper’.
Bring your skills and build your career with IN Connected Marketing Services, the marketing division of the Company, where our focus is on influencing buyer behavior and driving sales through shopper marketing, experiential marketing, in-store event services and more. We form close relationships with leading brands and retailers that matter most. Apply today!
What we offer:
- Full-Time Benefits (Medical, Dental, Vision, Life)
- 401(k) with company match
- Training and Career Development
- Generous Paid Time-Off
Responsibilities:
- Responsible for the management of a team of planners each assigned to categories/channel expertise on a given client(s) ensuring client needs in preparing presentations that contain data and analyses for both internal (client service, field, and creative teams) and external (client) use are met.
- A member of internal Client specific senior management team (assigned to a unique client), positioned as the senior planner on the assigned client with the specific responsibility of client development in the areas of research, insight, and strategy development.
- Lead and author presentations, independently as well as mentorship that clearly “connects the dots” of research, data, and information, yielding actionable conclusions that result in strategically sound marketing solutions/programs. Provide new business support.
- Strategic lead on a given piece of business interfacing with clients and client marketing research groups at the management level to promote and build deeper client partnerships in order to advance IN’s connectivity across client departments.
- Ongoing process improvements to best manage Strategic Planning, insight, and data requests from clients.
Qualifications:
- Bachelor's Degree in Business, Marketing, Communications, other related field or equivalent job-related experience is required
- 12+ years of experience in brand marketing, promotion agency, shopper marketing, or promotional/shopper marketing research
- Experience using persuasive consulting style to sell-in methods and rationale for strategic plans
- Experience and proven skill in writing and delivering presentations
- IRI, Nielsen, and other syndicated research data gathering and analysis experience; usage only.
- Excellent written and verbal communication skills with the ability to make oral presentations
Job Will Remain Open Until Filled
