Sr. Consumer Insights Analyst

Company Description
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here.
Job Description
This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in one of our main offices located in Oak Creek, WI, Deerfield, IL, Maumee, OH, North Olmstead, OH to foster better collaboration, connection, and innovation.
The Senior Consumer Insights Analyst is responsible for cleansing and analyzing consumer data from internal research studies and external data sources such as brand awareness studies, consumer journey research, website traffic, product registrations, etc. and providing recommended insights and actions to key business leaders in the organization. The Senior Consumer Insights Analyst will also be responsible for driving organizational understanding of consumer preferences, demographics, and behavior.
DUTIES & RESPONSIBILITIES:

• Collect, analyze, cleanse, and visualize both internal and external data on consumer and end-user demographics, preferences, needs, and buying habits to identify business insights and opportunities.
• Synthesize Voice of Customer (VOC) and other research data into actionable insights that help brand, category management, channel marketing and other internal partner teams evaluate product opportunities and go-to-market strategies.
• Manage the tracking and reporting of key metrics and insights to the organization, including brand health and awareness, net promoter score, consumer engagement, etc.
• Work with global brand development team to establish KPIs and then provide reporting, dashboards, insights, and recommendations based on these KPIs to help improve organizational understanding of consumer preferences, demographics, and behavior.
• Cleanse market research data using data pivots, joins, unions, etc. into a user friendly and ingestible format using tools such as Tableau Prep.
• Partner with the Data & Analytics teams to deliver new certified data sources enabling Consumer Insights and automated visualizations.

Qualifications

• Bachelor's Degree in Marketing, Business, Statistics, Economics or related field.
• 3 years' experience in data collection and analytics working with marketing and brand teams, market research, Consumer Insights, or manufacturing product preferred.
• Ability to analyze data and draw meaningful conclusions.
• Skilled in a range of analytic methods to support an array of marketing and business needs, including frequency and crosstab analysis, clustering and factor analysis, regression analysis and modeling, segmentation, etc.
• Experience with data visualization software and analysis software (i.e. Tableau, Power BI, SPSS)
• Experience with data cleansing software (i.e. Alteryx, Tableau Prep, etc.)
• Experience with website analytics platforms (i.e. Google Analytics, Shopify, etc.) and CRM or CDP tools preferred.
• Must have initiative and ability to work independently.
• Possess clear written and presentation skills with ability to confidently present insights to business stakeholders.
• Must be able to work in fast paced environment and handle multiple projects effectively.
• Must be able to work cross-functionally throughout the global organization.
• Strong communication skills with the ability to tell stories that persuasively deliver key insights

Additional Information
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at FBIN.Recruiting@fbhs.com and let us know the nature of your request along with your contact information.