Sr Analyst, Customer Experience, Acquisition

Description

Hybrid , reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).

• This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Michigan IT Innovation Center three times per week, at minimum

About the Role :

The position will report to the Manager, Cobrand Portfolio Growth and will work in partnership with Sr. Business Strategist, Acquisition + Delivery to create the annual omnichannel (GM and Partner) acquisition marketing plan and offer testing strategy. This is an individual contributor role that will work closely with various members of the Loyalty Card Program team and the bank, as well as collaborating across GM to grow & deliver success for the program.

Specific job responsibilities include:  

• Manages annual acquisition forecasts and monthly reviews
• Support Co-op funds budgeting + media production budget
• Develops a full funnel acquisition channel report that aids optimization of marketing funds. Has ability to procure all relevant data and dig into it deeply to understand it.
• Prepares plans to help new bank partner understand GM’s process and operating environment, such as touring dealers and understanding GM’s marketing channels, products and services.
• Partner with Loyalty Program Strategy and Bank to implement a seamless in-dealer co-brand acquisition experience that enhances the vehicle sales process
• Internal collaboration with New Channel Integration lead to uncover / implement new channels
• Support analysis of acquisition offer strategy for all cards in portfolio

Additional Description

Qualifications / Requirements:   

• Bachelor’s degree
• 5+ years of co-brand program experience in auto / retail / T&E sectors is desirable but other relevant experience within FinTech or Digital Card acquisition will be considered
• High EQ with excellent relationship management & influence skills, with attention to detail
• A proven & successful track record in navigating cross functional teams to achieve desired results in a highly-matrixed organization within an ambiguous and changing environment
• A demonstrated proficiency in leading, developing or supporting execution of strategic plans, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc. 
• Highly developed oral and written communications skills, with focus on succinct, simple messaging
• High level of interpersonal skills
• Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership
• Demonstrated ability to work in an action oriented, decision-making environment and be decisive
• Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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