Sr Analyst Commercial Planning

Job Location: Hershey, PA or Open to Remote

ROLE SUMMARY:

With an unbiased view, robust analytical framework, and cross-functional perspective, the Senior Analyst, Commercial Planning (Salty Brands) will work with the Manager, Commercial Planning (Salty Brands) to take a lead role in providing multi-year portfolio planning, insights, and recommendations to influence strategic decision making and enable dynamic business management across Hershey’s Salty brands portfolio.

• In conjunction with Manager, takes an active role in both annual and monthly planning process, aggregating and pressure-testing inputs from brand, demand, and customer teams to develop a vetted, integrated plan for assigned customers or category.
• Helps commercial team make more informed decisions on trade-offs across brands and customers and provides a common starting point for in-year forecasting.
• Leads cross-functional meetings among Brand, Sales, Demand, Media, and Finance teams, helps develop gross sales targets, owns the monthly Consensus building consensus building blocks and performance tracking for in-year and out-year assumptions.
• Analyzes performance vs. plan to gain holistic view of gaps.
• Consolidates, pressure-tests, and measures financial impact of gap-filling activities.
• Partners with internal and external teams to build tracking/visualization capabilities to advance swift business decisions.
• Works across the organization to provide effective flow of information to track Strategic Investment assumptions and their impact to the plan.
• Signals risks, identifies opportunities, and evaluates gap-filling actions to deliver sufficiency across building blocks.

KEY RESPONSIBILITIES

• In conjunction with Manager, Commercial Planning (Salty Brands), comprehends, pressure-tests and synthesizes disparate inputs from various functional areas of the organization, including but not limited to media plans, national and customer-specific promotional plans, innovation, inventory management, packtype strategy, and category distribution strategy.
• In conjunction with Manager, Commercial Planning (Salty Brands), help to advance and optimize the current IBM process to improve sharing of information across cross-functional teams and decision making.
• Measures incremental impact of activities (aggregates and looks historically across pack types)
• In conjunction with Salty Commercial Planning Team, Sales Planning, Demand Planning, Innovation/OPM, Marketing and Finance teams, develops Plan for assigned business unit(s) via integration of bottoms-up and top-down planning assumptions.
• As part of the Integrated Business Management (IBM) process, owns monthly Consensus building and performance tracking for assigned business unit(s); accountable for delivering and continuously improving Consensus accuracy at brand/packtype level.
• Comprehensively analyzes the business to understand implications to Plan and Consensus and analyzes performance vs. plan to gain holistic view of gaps.
• Develops KPI’s and/or scorecards to track and monitor in-year performance and status of pipeline projects.
• Provide thought leadership on visual dashboards to create that will improve the IBM planning and decision-making processes, and lead a small team of internal/external consultants in the development and deployment of those dashboards.
• Works with Brand, Sales Planning, and Demand Planning teams to identify and appropriately size Risks & Opportunities; grasps challenges and topline/bottom line impact associated with gap-filling activities.
• Maintains thorough and explicit record of key planning assumptions by building block and growth lever.
• Provides meaningful contributions to organizational decision-making and planning processes.
• In conjunction with Manager, Commercial Planning (Salty Brands), takes an active role in 3-year strategic planning to ensure Salty annual growth targets are in-line with company long-term vision tracking accordingly.

QUALIFICATIONS (Knowledge, Skills, Education, Experience, etc.):

Education: Bachelor’s degree required
Experience: 2-3 years of experience in Analytics role (e.g., Marketing, Sales, Category Management, or Analytics)

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans

If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).