Sports Marketing Associate Manager

Are you ready to take your passion for Sports Marketing to new heights? We are looking for a dynamic and ambitious individual to step into the role of Associate Sports Marketing Manager, overseeing basketball initiatives on the Pepsi Sports & Entertainment team primarily for Gatorade, the undisputed global leader in sports fuel.

This is not just a job; it's an opportunity to be at the forefront of cutting-edge Sports Marketing, working with iconic brands and influencing the landscape of basketball on a global scale. In this role, you will be responsible for developing and executing strategic marketing initiatives within the basketball community. The ideal candidate is passionate about Sports Marketing, has a deep understanding of the basketball landscape, and possesses strong relationship-building skills.

Gatorade has been fueling the world's greatest athletes for decades, pushing boundaries and setting the standard for excellence in sports nutrition. As an Associate Sports Marketing Manager, you will be an integral part of the team driving Gatorade's legacy forward, shaping the narrative in the dynamic world of basketball.

Your Impact:

As a key player on our team, you will not only contribute to the success of Gatorade's basketball marketing but also play a pivotal role in advancing women's sports, with a heightened focus on the WNBA partnership across the entire PepsiCo Beverage portfolio. Your innovative ideas and strategic mindset will shape campaigns that not only elevate our brand but also contribute to the growth and recognition of women's sports globally.

Strategy Development:

• Work closely with the Pepsi Sports & Entertainment Marketing team to develop comprehensive marketing strategies specifically tailored to the basketball market.
• Identify key trends, opportunities, and challenges within the basketball industry to inform marketing plans.

Partnerships and Collaborations:

• Management of day-to-day relationships with select NBA properties including but not limited to athlete partners, league partners (NBA, WNBA, Jr NBA) and individual WNBA/NBA teams.
• Build and maintain strong relationships with key stakeholders, including basketball teams, leagues, players, and influencers.
• Negotiate and execute partnership agreements to enhance Gatorade's presence within the basketball community.

Event Management:

• Serve as the cross-functional liaison with internal teams to execute at marquee events NBA events (NBA/WNBA All Star, Summer League, Draft, etc.) to ensure seamless execution of events.

Campaign Execution:

• Implement marketing campaigns across various channels, including digital, social media, and traditional marketing, to maximize brand visibility.
• Oversight of all production shoots leveraging any NBA/WNBA roster athletes or league marks
• Monitor and analyze campaign performance, making data-driven decisions to optimize future initiatives.

Budget Management/Reporting:

• Assist in the development and management of the Sports Marketing budget for basketball initiatives.
• Ensure cost-effective utilization of resources while delivering impactful results.
• Plan, attend and recap key events/programs/partnerships to ensure they met objectives, were executed on-brand and reached the core target.

Compensation and Benefits:

• The expected compensation range for this position is between $85,200 - $142,650 based on a full-time schedule.
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in Sports Marketing, with a focus on basketball.
• Strong understanding of the basketball industry, including key players, teams, and trends.
• Proven ability to build and maintain relationships with key stakeholders.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Self-Motivated - take initiative & ownership while continuously looking for ways to improve.
• Organized - Excellent organizational skills with strong attention to detail. Proven ability to effectively manage multiple projects in a fast paced, dynamic environment.
• Strong Communicator - communicate verbally and in writing with team members horizontally and vertically; able to share ideas, problems and solution and receive feedback.
• Experience with high level negotiations, athlete management and campaign production is strongly preferred
• An understanding of the full Microsoft suite, especially PowerPoint and Excel, are necessary.
• Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs.