Specialist Digital Marketing

Specific Job Functions:

• Reporting - Analyze Daily, Weekly and Monthly Online/Website/Social Reporting (revenue, time on site, traffic sources, etc.) to determine online sales trends and forecasts.
• Social Media Monitoring - Monitor property and competitor social media platforms to insure proper social growth and identify new avenues for the property to pursue.
• Website/App Auditing and Monitoring - Continually monitor the website and mobile app for any updates, copy and image errors, layout issues, etc.
• Artwork Creation - Create new artwork content for Food &Beverage, Sales, Wedding Chapel, Convention and Banquets, etc. for use on property and online on the website and social platforms.
• Affiliate Marketing - Work with affiliates to increase affiliate market share and drive new revenue to the property.
• Work as needed by the Senior Vice President of Communications and Digital Marketing Department, including various property photography and videography projects.
• Coordinate Charitable requests.
• Assists Public Relations and Ad Agency as needed.
• Perform all duties deemed necessary for the success of the department.

Responsibilities/Qualifications

• Degree in Communications, Marketing, or Business Administration preferred
• Must be computer literate with proficiency in Social Media, MS Office and Adobe Creative Suite, and a working knowledge of HTML preferred
• Ability to work accurately in a fast-paced environment.