Social Media Specialist (Remote)

iTalent Digital is seeking a Social Media Specialist to join our Technology Practice Group. This is a remote role (work from home!). This is an exciting role for the right individual to continue to cultivate your skills and domain expertise.

The individual selected will be instrumental in helping us continue to deliver excellence to our base of marquee Fortune 500 accounts. You will be joining a family of other SME’s who have also specialized within this sector.

You will also interact closely with our iTalent Practice Directors, who will partner with you and provide ongoing coaching and mentoring.

iTalent Digital offers medical benefits, 401k, paid holidays and more! 

JOB ID: 895-1

We are looking for a creative, driven, and enthusiastic digital marketer to join our fast- paced, growing, in-house cloud security paid media marketing team. You’ll have the opportunity to work closely with experts in their field, project manage campaigns that speak to our audience needs across multiple SaaS cloud security products, and support various routes to market - including Social Media.

The Social Media Specialist role is a dynamic role for a creative, results-driven B2B marketer. This is a crucial role that is perfect for someone who is excited to take advantage of leadership position in the $100B Internet security market. The Social Media Specialist role will collaborate with a wide variety of employees and marketing groups to coordinate on projects, timelines, and campaigns. This is a key role on the paid media team as we work together to create powerful, demand-generating digital programs, and deliver our message in new and exciting ways through a variety of digital marketing channels including Social Media..

• Copywriting for digital ads for Social Media – leveraging keyword research, audience data, and sales tactics

• Project manage large-scale paid Social Media projects that span multiple quarters

• Project manage quarterly goals with paid media team

• Ability to be creative within brand guidelines and provide A/B testing ideas for

paid media channels

• Ability to understand marketing needs and cultural diversity in ads across

global market regions – leveraging reports and digital marketing best

practices

• Work with translation teams to project manage global advertising expansion

into key territories and multiple languages

• Comfortable working with ambiguity, testing theories, and finding solutions

through data-driven results

• Prioritize and manage multiple projects within design specifications for social

media

• Analyze data and write – test – rewrite to optimize various ad campaigns for

multiple products on a weekly basis

• Ability to provide optimizations suggestions based off data for paid Social Media

designs and copy

• Work closely with paid media team to understand the needs of the paid Social Media

channels and pivot priorities accordingly

• Ability to analyze data and come up with creative marketing solutions

Work with content teams to provide guidance through data-driven insights and help project manage their deliverables to meet paid media goals

• Ability to work with marketing counterparts to develop campaigns that will enhance product messaging and increase KPIs

• Ability to juggle multiple requests and feedback from various stakeholders with overlapping deadlines or priorities

• Partner with product, marketing, agencies, and brand design team members to help drive the development of high impact, high quality and persuasive digital ads

• Work closely with the paid media and various marketing teams to ensure consistent brand look and feel across multiple marketing channels

• Works closely with paid media counterparts and agencies to improve KPIs for paid media channels through digital marketing campaigns and unique paid media ads

• This person will work closely with their paid media counterparts to develop unique ad content that captures the users attention to drive business goals

• Work with agencies to conduct competitive research, project manage campaigns for platform diversification, and influence content creation that meets our audience needs to drive MQLs

• Project manage media plans to launch campaigns in a timely manner throughout the quarter

• Continuously improve by analyzing social, search, and display metrics to glean insights and develop best practices for paid media and the wider team

• Collaborate with internal team members and agencies on a daily basis

• Identify trends and insights, bring optimizations ideas to the table to improve

performance KPIs

• Collaborate with internal teams to optimize paid media landing pages and

improve the user experience