Social Media Summer Intern

Position Summary

We’re looking to hire a talented, self-motivated individual for a full-time Summer Internship that will support our Brand Team with developing our Social Media strategy and content development, specifically on TikTok. This role will directly interact with key internal partners to create content, report on current social trends, and interact with the loyal Califia Farms audience, while helping to attract and engage new ones.

Our internship program runs roughly 10 weeks and is based in the downtown Los Angeles Arts District headquarters. 

Learning Outcomes

By the end of the internship, you will:

• Have a solid understanding of the Social Media landscape and trends
• Create compelling content for Califia’s social channels with a test-and-learn mentality
• Reach new consumers, creating a deeper resonance with a younger audience
• Confidently present data and recommendations in team settings
• Learn to bring to life Califia’s brand voice and positioning, acting as a consumer ambassador for the brand

Capstone Project

Based on the TikTok content that you’ve created throughout the summer and its performance, develop a Social Media strategy and roadmap for the remainder of 2024

• Include 3-5 brands that are excelling on this platform and assess their capabilities/areas of impact
• Suggest 5-8 influencers to work with in the TikTok space that align with the Califia brand
• Support your strategy with examples of our best-performing content and how we can continue to operate in that space
• Present findings to the Brand Team

Content Creation Support

• Move quickly to compose TikTok content ideas that are original, relatable, fun, informational, and on brand, based upon trending sounds within the app
• Identify and engage with up-and-coming TikTok content creators
• Be self-sufficient with producing your own content
• Participate in team brainstorms and content ideation

 Social Media Support

• Support the team in discovering the Califia Farms niche on TikTok to drive brand awareness, engagement, and advocacy amongst a younger audience (15-25).
• Work with the social team to understand performance and growth metrics to adjust creative for optimizing posts
• Assist Community Manager with monthly reporting on social performance
• Engage with followers in DMs/comments where needed
• Continually research Social Media news, updates, and trends to propose ideas on how Califia Farms can successfully show up on all platforms (Instagram, TikTok, Facebook, Twitter, Pinterest, etc.)
• Ad hoc support on the Califia Farms blog and other projects that fall under the Social/Comms Team

The ideal candidate is creative, has a good sense of humor, has a keen interest in marketing for a values-driven organization, and possesses a basic knowledge of marketing principles through coursework or prior work experience.

• Candidates are typically pursuing a Bachelor’s degree in Business, Marketing, or related field
• Excellent attention to details with strong organizational skills
• Ability to multi-task with excellent follow through and task completion
• Strong oral and written communication skills – writing samples may be requested
• Strong team player, ability to work with diverse cross-functional teams
• Problem solver, able to work independently to produce quality results
• Thrives in fast-paced environment
• Very comfortable behind (and in front of) a camera and passionate about creating video content
• Innate user of Social Media and basic knowledge of what types of content perform well on the platform(s)
• Proficient in Microsoft Office applications: Word, Excel, PowerPoint, Outlook
• Please submit the link to your Instagram and TikTok profile(s) with your application, if applicable (a portfolio with previous work also accepted)

Salary: $22.00/hour

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.