Social Media Specialist, Communications And Marketing

Social Media Specialist (C&M Professional 1 - MR10)

Communications and Marketing

University of Tennessee at Chattanooga

The Social Media Specialist is a member of the University's communication and Marketing and creative team with a key role in enhancing UTC's online presence, engaging diverse audiences and elevating our brand awareness through strategic Social Media initiatives. The role will be responsible for managing day-to-day activities across various social platforms, creating compelling content and fostering community engagement. The Social Media Specialist role requires a creative thinker with a passion for Social Media trends and a commitment to aligning digital efforts with overarching university goals. This role also has a management function in supervising student staff.

Duties and Responsibilities:

Provide daily management of UTC accounts on social platforms including

•       Collaborate with the Director of Social Media to manage and enhance UTC's daily social and digital media presence
•       Maintain brand consistency across all channels, ensuring alignment with UTC's tone, voice, and visual identity
•       Generate, edit, publish, and share daily content (copy, images, and video - original and created in collaboration with creative team) that builds meaningful connections with the brand and encourages specific actions
•       Engage with the UTC community on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others
•       Integrate Social Media content into the overall Communications and Marketing strategy
•       Stay updated on video, photography, and Social Media trends for innovative content creation
•       Support strategic initiatives for brand awareness, recruitment, and retention
•       Continuously improve by measuring and analyzing data/metrics (creating regular reports), insights and best practices and then acting on the learnings

Student Ambassadors & User-Generated Content (UGC)

•       Develop and execute strategies for user-generated content, showcasing contributions from students, faculty, alumni, and University leadership
•       Establish and manage a student ambassador program, leveraging authentic student voices across platforms

Event Support & Content Writing

•       Participate as needed in student recruitment planning and events, university events, unit public relations or marketing events and activities
•       Contribute content and copy writing to student recruitment, retention, and student affairs
•       Contribute to the maintenance of campus calendar and map features on website
•       Participate in committees and task forces as needed
•       Identify and participate in appropriate professional development activities
•       Other duties as assigned

The ideal candidate will possess the following requirements:

•       Knowledge of Social Media platforms, their audiences, and emerging trends of content best suited to individual platforms
•       Strong knowledge of project management
•       Knowledge of current best practices in digital marketing and major marketing channels
•       Excellent skills in developing original content (photo, video, and copy) while maintaining brand, editorial, and Social Media standards
•       Skills in creating organized, informational workshops or training sessions to peers on Social Media trends, best practices, and effectiveness
•       Skills managing Social Media for an institution or brand
•       Ability to measure success and create consistent reports
•       Ability to work with a wide group of individuals across campus
•       Abilities in Microsoft 360 (including Teams)
•       Ability to work after hours and on weekends as needed

Review of applications will begin January 2, 2024, and continue until the position is filled. Applications received by this date will receive priority consideration. 

An attached resume is required.

Minimum qualifications: 

•       Typically requires bachelor's degree in a Marketing, Communications, English, or related degree
•       1 year of experience in a communication, marketing, or similar role
•       Demonstrable writing, editing, written content creation or proofreading experience
•       Experience and proficiency in Social Media content creation (including video production), scheduling and analytics
•       Demonstrable knowledge and experience using appropriate technologies for effective Social Media
•       Or an equivalent combination of education, training, and experience

Preferred qualifications: 

•       2 years of experience in managing multiple Social Media platforms for a brand
•       Experience working in higher education
•       Experience developing and evaluating outcomes of long-term Social Media strategy plans
•       Experience using HootSuite, Sprout Social, LinkTree and/or other Social Media management tools
•       Experience with rapid response crisis communication

The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.