Social Media Specialist

Social Media Specialist

Museum of Science, Boston

www.mos.org

Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.

SUMMARY STATEMENT:

The Social Media Specialist is a valued member of the Digital department, responsible for maintaining our Social Media properties and developing campaigns to promote good community engagement, enhance the visibility of our brand, and promote various museum initiatives such as the Museum's exhibits, activities, and events. The Social Media Specialist will oversee the Museum's Social Media community serving as the liaison between the Museum and its Social Media audience, preparing and posting organic and paid social content, monitoring social properties for comments, and helping to develop and maintain the content calendar. The Specialist reports to the Social Media Manager and will work closely with the Integrated Marketing Communications team on various small and large projects. The Specialist will also oversee capturing of Social Media analytics to support analysis and reporting activities. The Specialist is also responsible for departmental activities, including processing invoices, scheduling divisional meetings, and helping to oversee project development.

RESPONSIBILITIES:

• Provide daily community management for Museum's Social Media accounts, including timely community moderation, customer support/problem resolution, audience engagement, audience nurturing, and others as dictated by the strategy.
• Maintain social channel branding with up-to-date copy and artwork based on the Social Media plan.
• Execute Social Media plan, ensuring content deployment for the Museum offerings, initiatives, and social opportunities is on time and in line with brand expectations.
• With the Social Media Manager, work with multiple teams across the Museum to co-develop original and campaign-related content (graphic, video, and copy) that helps move the Museum's mission forward following overall strategy.
• Maintain social analytics for social performance reports for internal and external partners.
• Stay abreast of key trends in Social Media, the museum industry, social channels, and Social Media listening tools to help advance the Museum's messaging of its mission.
• Maintain Social Media sites including branding and profile content updates for 4-8 social properties.
• Produce, schedule, and post Social Media content to multiple sites daily, approximately 300-500 posts per year.
• Produce comprehensive bi-weekly performance reports for deployed Social Media campaigns
• Participate in 4-5 cross-divisional planning activities to support promotion of Museum offerings.
• Oversee Social Media community, monitoring community activity, moderate social comments and respond to questions daily for up to 8 community channels.
• Review social platform criteria on a weekly basis in order to stay abreast of key trends.

WORK SCHEDULE:

Monday - Friday, 40 hrs/week. May require night and weekend work as required by campaigns and events.

REPORTS TO:

Social Media Manager

MINIMUM QUALIFICATIONS:

• Post high school course work, technical degree, associate's degree, business or vocational certificate.
• 3 or more years of Social Media, marketing experience.
• Proven verbal and written communications skills
• Previous Social Media experience for a consumer-facing brand
• Demonstrated experience in using and creating content and paid Social Media campaigns in a business setting for Social Media channels such as Meta platforms (Facebook, Instagram), Twitter, LinkedIn YouTube, Pinterest, and TikTok.
• Ability to interact with consumers online and in person, answering questions and facilitating discussion
• Demonstrated experience with Social Media metrics, reporting and analytics
• Demonstrated ability to multi-task and be extremely organized and detail-oriented
• Demonstrated relationship-builder who is able to partner cross-functionally and work effectively with various levels of the organization
• Proficiency with Microsoft Office Suite.
• Experience using the Adobe suite (Rush, premier, Illustrator, InDesign) and Video Edition

STARTING SALARY:

Exempt (Salaried). $55,000 - $63,000

BENEFITS:

Benefits for full-time, exempt (salaried) staff include: free parking, T accessibility, commuter spending account, 23 vacation days, 12 holidays, 10 sick days, medical, dental, and vision insurance, short- and long-term disability, life insurance, retirement and savings plan, health care/dependent care flex spending plan, a Museum Membership, employee discounts, employee referral program, tuition assistance, professional development, direct deposit, free admission, free Duck Tours, discounted movie passes, and much more!

The Museum of Science is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

No phone inquiries, please. Qualified applicants will be contacted within two to four weeks of initial application.