Social Media & Influencer Strategist

Social Media & Influencer Strategist
At MegaFood, our mission is to Grow a Healthier World.
MegaFood, a Certified B Corporation and 1% for the Planet Partner, leverages its 50+ years of scientific know-how to expertly craft the most efficacious, planet-first supplements powered by plants. Driven by the belief in the power of plants to nurture the health of people and planet, MegaFood works with trusted farm partners who share its commitment to organic and regenerative agriculture. MegaFood’s products are tested for 150+ pesticides and carry third-party certifications, such as Non-GMO Project Verified & Certified Glyphosate Residue Free.The brand is also Certified Plastic Neutral through its partnership with RePurpose and has enabled the recovery of over 350,000 pounds of nature-bound plastic to date, equivalent to nearly 9 million plastic bottles.
We are plant powered for the people and planet. Are you ready to join us?
Location: Remote-hybrid: East Coast/New England, with ability to come to our office in Manchester, New Hampshire, on a monthly or bi-monthly basis
Job Overview
MegaFood seeks an expert Social Media and Influencer Strategist (Paid + Organic) to build the brand’s Social Media presence and image as innovative leader through connecting and engaging with consumers across Social Media platforms. The immediate opportunity is to strengthen the brand’s Social and Influencer Strategy, Planning & Execution – which includes integrated planning, agile execution, content creation, performance analytics & reporting. Ultimately, the Social Media and Influencer Strategist will drive deep engagement with our audiences via breakthrough content that a) is uniquely relevant to their personal health and social/environmental values, b) elevates MegaFood’s brand proposition, and c) distinctly and cohesively builds a strong brand identity on our social channels and through influencer partnerships
Essential Responsibilities across Paid & Organic Social and Influencer Marketing

• Strategy: Develop & refine the brand’s Social and Influencer Strategy & Playbook, based on target consumer insights, brand strategy & positioning, data-driven performance analysis, and social platform trends.
• Content Planning: As a brand with a deep purpose and unique point of view on human and planetary health, MegaFood has the potential for rich, social-first content and storytelling.
  • Integrated Planning: Work cross-functionally with the Integrated Marketing team and key channel stakeholders to weave annual and monthly social & Influencer plans into bigger integrated campaigns and activations.
  • Agile Social-Only Planning: Jump on social trends and brand storytelling opportunities to optimize social performance
• Content Development: Lead development of brand-building and engaging social-first content– in partnership with the Social Media and influencer agencies and our in-house creative studio
• Agency Management & Optimization: Partner with Social Media agency to lead content & calendar planning, social post scheduling, boosting & optimization, and community management
• Analysis & Reporting: Lead social and influencer performance reports, underpinned by rigorous quantitative data analysis and qualitative social listening, to enable continuous improvement across content execution & planning, as well as paid strategy & targeting
• Influencer Partnerships: Build strong influencer partnerships with key influencers and brand partners, turning them into brand advocates and evangelists beyond transactional relationships
• Brand Partnerships: Activate partnerships with like-minded brands that will grow our audience reach, reinforce MegaFood’s brand equity associations, and drive trial of our products.

Skills & Qualifications

• 4-7 years of relevant Social Media and/or influencer marketing experience with a proven track record for success across the above essential responsibilities – with aCPG brand with a strong DTC business, or agency
• Bachelor’s Degree preferred. Relevant areas of study - Marketing, Advertising, Media & Communications, Business, Journalism, Statistics.
• Social Media fluency across multiple platforms, particularly Facebook, Instagram, LinkedIn and TikTok. i.e., You live and breathe Social Media a natural and personal forum for conversation and engagement.
• Deep understanding of the influencer landscape and how to leverage influencers across their own channels, as well as for MegaFood’s organic & paid media activations
• Ability to efficiently create breakthrough content – both original and adapted. i.e., You know the ins and outs of creating Social content and thrive on producing engaging visual assets for Social performance. This includes platform-native video, graphic, photography and UGC.
• Ability to lead cross-functionally, manage up, present plans and reports to senior leadership, and manage strong agency partnerships. i.e., You don’t default to a siloed workstream but rather drive maximum results through cultivating strong partnerships and collaborative teamwork.
• Maintain a positive growth mindset & professional disposition – even under pressure. i.e., You are constantly looking to improve performance and build team culture – and you have fun doing it!
• Fluency with Microsoft Office (Excel, PowerPoint, Sharepoint), Asana, and social management tools (e.g., SproutSocial, Brandwatch, Hootsuite, etc.) and content creation tools (e.g. Canva), as well as influencer platforms (e.g. Mavrck/Later, Influencity etc)
• Passion for leveraging business as a force for good, and personally aligned to MegaFood’s mission to grow a healthy world for all. i.e., You are genuinely motivated to impact the health of people and planet, and you recognize an opportunity to live this every day through a job that shares your values.
• Ability to initiate and follow through on tasks & projects. i.e., You demonstrate exceptional prioritization, resource allocation, and stakeholder communication.
• Experience owning and managing budgets. MegaFood works with a variety of agencies and partners. The Social Media and Influencer Strategist will manage all relevant accounts, as well as the Social Boosting budget.
• Bonus: Experience with or familiarity with one of the following industries: Vitamin, Mineral & Supplement (VMS) industry, Food & Beverage, or Health & Beauty

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